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Comprehensive Development Plan for Action Coalitions in Nursing

This document outlines a strategic development plan for Action Coalitions (ACs) aimed at enhancing fundraising efforts in nursing. Led by Dr. Casey R. Shillam, an Assistant Professor at Johns Hopkins University, it focuses on understanding effective fundraising principles, identifying mechanisms to garner coalition support, and structuring an action coalition development team. Key components include establishing a clear mission statement, budgeting for expenses, and evaluating fundraising approaches to demonstrate success, enabling ACs to attract donors and ensure project sustainability.

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Comprehensive Development Plan for Action Coalitions in Nursing

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  1. State AC Development Plan Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action

  2. Objectives • Understand principles of fundraising • Identify mechanisms of Action Coalition support • Determine structure of the Action Coalition Development Team, incorporating examples of successful fundraising strategies

  3. Principles of Fundraising • Must have a clear mission • Get all AC members consistent in the message • Elevator Speech • Short Mission Statement ***Provide State AC’s mission statement here***

  4. Principles of Fundraising • Budget for overall expenses • Operating • Personnel • Travel • Communications • Research / Projects

  5. Principles of Fundraising • Identify in the budget the funds you’ve already received • Include the in-kind contributions already attained • Communications • Scheduling • Administrative • Meeting / Travel • Funders want to fund successful projects – demonstrate your success!

  6. Donor Pyramid Donors Money 10% 60% 20% 20% 70% 20%

  7. Ladder of Effectiveness Strategy Personal Face to Face Ask Personal Phone Call Personal Letter Phone-a-Thon Direct Mail (Acquisition) Special Events Response Rate 50% 25% 10-15% 5% 1% Variable

  8. Funding Partners Source: Janice Petrovich, 2012

  9. Strength of a Development Plan DIVERSITY! Both in the Plan . . .

  10. Strength of a Development Plan and in the Team

  11. Evaluation of your “Ask” • Issue • Credibility • Realistic goals • Specific • Measurable • Attainable • Realistic • Time-bound

  12. Evaluation of your “Ask” • Uniqueness of organization or project • Other sources of funding • Financial self-sufficiency • Leadership • Constituency • Networking

  13. Principles of Fundraising • The number one reason people give away their money: somebody asked • The foundation will give the money to someone • Make a compelling argument as to why they would feel really good about supporting your AC’s work

  14. Mechanisms of Action Coalition Support • Making the case • Identifying local, regional, state resources & their priorities • Link proposal to 1 or more priorities; in person & in writing • Identify those already funding nursing • Workforce Investment Boards • Private foundations • Look outside of the delivery of healthcare • Business leaders, insurance companies

  15. Mechanisms of Action Coalition Support • Identify all feasible funding sources in your state • Federal grants • National/state/local foundations • Fundraising campaigns • Membership fees/dues • Corporations/Businesses • Insurance Payors • Advocacy groups

  16. Successful strategies in other states • Funder’s Roundtable Meetings • Building on existing relationships • Membership dues • Online fundraisers

  17. AC Development Team • Who will comprise this team? • What strategies are realistic for your state? • What percentage effort do you want to spend on each strategy? • How will Executive / Leadership members contribute?

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