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Development Plan

Development Plan. Stephen Lawrence and Frank Moyes Graduate School of Business University of Colorado Boulder, CO 80309-0419. Development Plan. Introduction (1 paragraph) Development Strategy (~2/3 page) Development Timeline (~2/3 page). Total Length: ~2 pages Examples

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Development Plan

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  1. Development Plan Stephen Lawrence and Frank Moyes Graduate School of Business University of Colorado Boulder, CO 80309-0419

  2. Development Plan

  3. Introduction (1 paragraph) Development Strategy (~2/3 page) Development Timeline (~2/3 page) Total Length: ~2 pages Examples See sample plans on course website Development Plan

  4. “Development” Defined • What must be done between now and when you open your doors for business (or collect your first dollar in revenue) • Development plan may include • Product / service development • Organizational development • Successive products / services • Roll-out strategies

  5. Development Questions • What work remains to be done? • What factors must come together? • What are we doing to bring them together? • What are the risks our development? • Are they technological risks? • Cost risks? • Competitive risks? • How will we mitigate these risks?

  6. Flexible Product Development Iansiti and MacCormack, “Developing Products on Internet Time,” Harvard Business Review, 1997

  7. Total Lead Time Flexible Product Development Concept Freeze Market Introduction Start Development Implementation Development Implementation Start Concept Freeze Market Introduction

  8. Flexible Product Development Sense the Market Specification Design Testing Implementation Stabilization / Ramp-Up

  9. Development Timeline • Schedule for development • Major milestones • Tie-in with marketing plans • Major obstacles and mitigation plans

  10. Development Timeline • Tool for illustrating timeline…

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