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PRODUCT SELLING STRATEGIES PowerPoint Presentation
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PRODUCT SELLING STRATEGIES

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PRODUCT SELLING STRATEGIES

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  1. PRODUCT SELLING STRATEGIES • Product Positioning • Product Differentiation • Product Selling Model • Cluster of Satisfactions! • Figure 7.1 on page 160 PROFESSIONAL SELLING GOLDEN CHAPTER 7

  2. SELLING NEW AND EMERGING PRODUCTSversusSELLING MATURE AND ESTABLISHED PRODUCTS PROFESSIONAL SELLING GOLDEN CHAPTER 7

  3. VALUE-ADDED PRODUCT STRATEGY • TOTAL PRODUCT CONCEPT MODEL • Generic product • Expected product • Value-added (augmented) product • Potential product TPC RULZ!!! PROFESSIONAL SELLING GOLDEN CHAPTER 7