1 / 19

Multi-Screen Summary

Multi-Screen Insights: TV, Internet and Mobile Usage. Multi-Screen Summary. An average consumer watches over 5 hours of video a day – mostly on Television.

alisa
Télécharger la présentation

Multi-Screen Summary

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Multi-Screen Insights: TV, Internet and Mobile Usage

  2. Multi-Screen Summary • An average consumer watches over 5 hours of video a day – mostly on Television. • Video usage on mobile devices is on the rise but still only comprising a minimal percent of total video usage – averaging about 4%. • Majority of time spent is with Live TV. • Television is the dominant king across the board – even with the younger consumers. • African-Americans watch a lot more television than any other segment. • Asians are large consumers of online video.

  3. Viewing Is Growing – People Are Extending Their Viewing Hours Throughout The Days Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone Time Spent (hours: minutes) 156:24 7:43 5:23 +2% v. YAG +44% v. YAG +15% v. YAG Source: Nielsen Cross Platform Report, P2+; 4Q12

  4. Time Spent With Video On Mobile Devices Continues To Grow But Only Comprises A Minimal Percentage Of Total Video Time Monthly Time Spent (Hrs:Min) Percent Diff v. YAG % of Total Video Time Watching Video on a Computer 1% 4% 7:43 +44% Watching Video on a Mobile Phone 5:23 +15% 0% 3% Source: Nielsen Cross Platform Report, P2+;4Q12; Total video time= video on TV, internet, mobile phone

  5. Television Remains the Video King Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone 162 Million 41 Million # of viewers 284 Million Time Spent (hours: minutes) 156:24 7:43 5:23 Source: Nielsen Cross Platform Report, P2+; 4Q12

  6. An Average American Watches Over Five Hours Of Video A Day – Of Which Practically All Is With The Television Weekly Time Spent in Hrs:Min Watching Video On Mobile Phone Watching Video On Internet Watching Video On TV Source: Nielsen Cross Platform Report, P2+;4Q12

  7. Watching Live v. Time-Shifted?

  8. More Time Is Spent With Live TV Average Time Spent Per Person/ Per Day (Hrs:Min) Source: Nielsen Cross Platform Report, P2+; 4Q12

  9. Does Video Usage By Platform Differ By Age?

  10. Television Dominates Total Video Time Across The Age Spectrum Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:32 21:28 23:14 29:27 34:29 43:43 45:25 34:03 Watching Video on Internet 0:14 0:29 2:04 1:45 1:10 0:48 0:18 0:57 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 0:21 0:10 0:03 0:11 0:00 Source: Nielsen Cross Platform Report, P2+; 4Q12

  11. Are Young Consumers Turning To Other Video Platforms?

  12. Television is Still the Primary Video Option Among the Young Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 Watching Traditional Television* 24:32 21:28 23:14 Watching Time-shifted Television 2:03 1:37 1:38 0:29 1:08 6:09 Using the Internet Watching Video on Internet 0:14 0:29 2:04 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  13. Adults (Not Teens & Kids) Continue To Drive Internet Video Consumption Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:32 21:28 23:14 29:27 34:29 43:43 45:25 34:03 Watching Video on Internet 0:14 0:29 2:04 1:45 1:10 0:48 0:18 0:57 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 0:21 0:10 0:03 0:11 0:00 Source: Nielsen Cross Platform Report, P2+; 4Q12

  14. Television Still The Video Leader Among The Younger Consumers Share of Total Weekly Video Time Spent CH2-11 T12-17 A18-24 99% 98% 91% Watching Traditional Television Source: Nielsen Cross Platform Report, P2+; 4Q12

  15. Does Video Usage Differ by Ethnicity?

  16. Ethnicity: Television Dominates Across All Ethnic Segments Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  17. Ethnicity: African-Americans Are Heavy Consumers Of Television Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  18. Ethnicity: Asians Are Large Consumers OfOnline Video Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  19. Multi-Screen Insights: TV, Internet and Mobile Usage For Questions Contact Evelyn Skurkovich Sr. Director, Research & Insights 212/508-1220 evelyns@cabletvadbureau.com

More Related