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Multi-Screen Insights

Multi-Screen Insights. Digital Video Grows; Still Only Represents A Nominal Share. Multi-Screen Insights. Time spent with digital video grows but still only comprises a nominal share - 0:35 with digital video v. 4:17 daily with TV screen among A18-34

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Multi-Screen Insights

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  1. Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share

  2. Multi-Screen Insights Time spent with digital video grows but still only comprises a nominal share - 0:35 with digital video v. 4:17 daily with TV screen among A18-34 Half of all media time is spent with the TV among P18+; majority is with Live TV More and more viewers continue to tune into TV , +1.8 million more v yag among P2+ whereas video viewing on computer is down 4.3 million Television commands over 90% of total video time among main advertiser targets and across most ethnic segments Viewers continue to shift their viewing from computer (-3%) to phone video (+18%) 25 million more consumers used app/web applications in 2Q14; P2+ v yag Households acquired significantly more tablets and enabled smart TVs

  3. Time Spent With Digital Video Is On The Rise But Represents Only A Nominal Share Compared to Time Spent With the TV Screen Daily Time Spent With Digital Video v. TV Screen (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14

  4. A Look At Multicultural Segments: Majority of Time Is Also Spent With The TV Screen Daily Time Spent With Digital Video v. TV Screen Among A18-34 (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14

  5. In Fact, Looking At All Media Consumption, Half Of Consumers Time Is Spent With The Television Avg Time Spent Per Day (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 2Q14,P18+

  6. …and Majority Is Spent With Live TV Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 2Q14,P18+; usage on each device

  7. How Much Video Content is Consumed Across Each Device?

  8. Mobile Video Smartphone Experienced Growth But Television Still Dominates 92% Of Total Video Time Monthly Video Consumption by Device Watching Television Watching Video on a Computer Watching Video on a Smartphone # of Viewers v. YAG 284 Million +1% 145 Million -3% 114 Million +18% Time Spent (hrs:min) 142:38 10:35 1:41 Source: Nielsen Cross Platform Report 2Q14,P2+;Total video= TV+comp+smartphone

  9. …and Among Both Young and Old, Television Commands Majority of Total Video Monthly Time Spent (Hrs:Min) TVShare Internet Mobile of Total Video TV Video Video P2-11 94%102:546:16 - P1217 93%86:396:20 - P18-24 83%96:5317:012:48 P25-34 88%117:2015:021:56 P35-49 91%138:2712:061:29 P50-64 95%180:568:321:03 P65+ 98%211:553:450:26 Source: Nielsen Cross Platform Report 2Q14,P2+; Total video=TV; internet video and mobile video

  10. In Fact, More and More Consumers Continue To View Video Content On The Television - 1.8 Million More in 2Q14 Number Of User P2+ Viewing TV Source: Nielsen Cross Platform Report 2Q14,P2+

  11. What Is Driving Smartphone Video Growth?

  12. With More Content Readily Available On SmartPhones, Consumers Continue To Shift Some Of Their Video Viewing From Computer To Smartphone Number of Users by Device (P2+)/ Monthly (in OOO’s) 2Q132Q14(+/-) 282,657 284,425 +1,768 149,813145,469-4,344 96,929114,372+17,443 Watching Video on TV Watching Video on a Computer Watching Video on a Smartphone Source: Nielsen Cross Platform Report 2Q14,P2+;

  13. But Despite Video Growth On Smartphone, Time Spent With Mobile Video Remains Nominal - Even Among The Younger Consumers Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14, Total video=TV; internet video and mobile video

  14. What About App/Web Usage?

  15. With Mobile Growth, App/Web Usage On Smartphone Is Up Considerably As 25 Million More Used The Applications Using Any App/Web On Smartphone (P2+)/ Monthly (in OOO’s) 2Q132Q14‘14 v. YAG 132,235 157,092 +24,857 32:4843:31+33% Number of Users (OOO) P2+ Time Spent P2+/ Month Source: Nielsen Cross Platform Report 2Q14,P2+;

  16. Across All Multicultural Segments Time Spent With App/Web On Smartphones Is High Using Any App/Web On Smartphone (P2+)/ Monthly Composite Black Hispanic Asian Number of Users P2+ (OOO) /Monthly 157,092 19,824 28,772 9,221 (+/-) v. YAG in Number of Users +24,857 +2,830 +4,281 +1,194 Time Spent Monthly/ P2+ 43:31 52:40 49:09 42:43 % Change v. YAG in Time Spent +33% +37% +27% +31% Source: Nielsen Cross Platform Report, P2+; 2Q14

  17. How Does Video Usage Differ by Ethnicity?

  18. Among Multicultural Segments, Video Consumption Continues To Be Additive Gain/Loss Of Users P2+ 2Q14 v 2Q13 Black Hispanic Asian +648,000 +1,344,000 -624,000 Watching Traditional Television* v. YAG Watching Video on Computer v. YAG +631,000 -991,000 +344,000 +1,954,000 +3,047,000 Video on Smartphone v. YAG +769,000 Source: Nielsen Cross Platform Report, P2+; 2Q14 * includes time-shifted time; **in all TV homes

  19. Over 90% Of Total Video Time Is Spent With The Television Across Most Ethnic Segments TV Share of Total Video Time Spent Monthly Black TV Share Hispanic TV Asian TV Share ShareShare P2-1196%94% 93% P1217 96% 93% 81% P18-2483% 81% 64% P25-3490% 87% 75% P35-4993% 90% 82% P50-6496% 93% 88% P65+ 98% 98% 97% Source: Nielsen Cross Platform Report 2Q14,P2+; Total video=TV; internet video and mobile video

  20. Multi-Technology

  21. Households Continue To Acquire More & More Tablets and Enabled Smart TV’s Devices in TV HHs (in OOOs) Composite v. YAG DVD/Blue-ray Player 93,707-1% DVR 55,713+5% High Definition TV 100,684+8% Video Game Console 51,470+2% Tablet 42,064+56% Enabled Smart TV 11,688 +89% Source: Nielsen Cross Platform Report 2Q14; P2+

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