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Multi-Screen Insights:

Multi-Screen Insights: Usage Across All Screens. Multi-Screen Insights. An average consumer watches over 5 hours of video a day – mostly on Television.

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Multi-Screen Insights:

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  1. Multi-Screen Insights: Usage Across All Screens

  2. Multi-Screen Insights • An average consumer watches over 5 hours of video a day – mostly on Television. • Video usage on mobile devices is on the rise but still only comprising a minimal percent of total video usage – averaging about 5%. • Majority of time spent is with Live TV. • Time spent with gaming is minimal and on the decline. • Television is the dominant king across the board – even with the younger consumers. • African-Americans watch a lot more television than any other segment. • Asians are large consumers of online video.

  3. Video Consumption Is Additive As Viewing Grows Throughout The Day Across All Screens Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone Time Spent (hours: minutes) 157:32 8:20 5:29 +1% v. YAG +56% v. YAG +6% v. YAG Source: Nielsen Cross Platform Report, P2+; 1Q13

  4. Mobility Of Content & Information Has Grown But Still Only Comprises A Nominal Share Of TotalVideo Time Monthly Video Consumption by Device Watching Video on a Mobile Phone Watching Video on a Computer Time Spent 8:20 5:29 % Change v. YAG +56% +6% Share Of Total Video Time 5% 3% Source: Nielsen Cross Platform Report, P2+; 1Q13

  5. Television Remains Top Choice For Entertainment & Information Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone 155 Million 45 Million # of viewers 283 Million Time Spent (hours: minutes) 157:32 8:20 5:29 92% Of Video Time Is Spent With TV Source: Nielsen Cross Platform Report, P2+; 1Q13

  6. An Average American Watches Over Five Hours Of Video A Day – Of Which Practically All Is With The Television Weekly Time Spent in Hrs:Min Watching Video On Mobile Phone Watching Video On Internet Watching Video On TV Source: Nielsen Cross Platform Report, P2+;1Q13

  7. Is TV Viewing Predominantly Live or Time-Shifted?

  8. Live TV Thrives…More Time Is Spent Average Time Spent Per Person/ Per Day (Hrs:Min) Source: Nielsen Cross Platform Report, P2+; 1Q13

  9. Does Video Usage Differ By Age?

  10. Across The Age Spectrum, Video Viewing On TV Reigns Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:37 21:22 23:24 28:53 34:18 44:09 49:21 34:11 Watching Video on Internet 0:16 0:29 2:05 1:50 1:16 0:51 0:23 1:01 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:25 0:27 0:23 0:13 0:04 0:13 0:01 Source: Nielsen Cross Platform Report, P2+; 1Q13

  11. Are Younger Consumers Turning To Other Video Platforms?

  12. Among The Young, Television is Still the Primary Video Option For Entertainment & Information Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 Watching Traditional Television* 24:37 21:22 23:24 Watching Time-shifted Television 2:06 1:39 1:46 0:27 0:58 5:31 Using the Internet Watching Video on Internet 0:16 0:29 2:05 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:25 0:27 Source: Nielsen Cross Platform Report, P2+; 1Q13; * includes time-shifted time; **in all TV homes

  13. Television Is Still The Video King TV’s Share of Total Weekly Video Time Spent CH2-11 T12-17 A18-24 99% 98% 91% Watching Traditional Television Source: Nielsen Cross Platform Report, P2+; 1Q13

  14. Debunking A Myth: Adults (Not Teens & Kids) Drive Internet Video Consumption Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:37 21:22 23:24 28:53 34:18 44:09 49:21 34:11 Watching Video on Internet 0:16 0:29 2:05 1:50 1:16 0:51 0:23 1:01 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:25 0:27 0:23 0:13 0:04 0:13 0:01 Source: Nielsen Cross Platform Report, P2+; 1Q13

  15. Time Spent With Gaming Is Minimal Across The Board Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 P2+ Watching Traditional Television 115:07 95:25 104:14 121:46 135:01 129:25 Using A Game Console 9:56 15:20 12:14 7:43 2:55 7:08 5:01 8:36 31:56 28:04 26:27 Using Internet 23:26 Source: Nielsen Cross Platform Report, P2+; 1Q13

  16. Overall, Time Spent With Gaming Consoles Decline Monthly Consumption by Device Using DVD/Blue Ray Device Using Game Console Using Internet On Computer Time Spent (hours: minutes) 5:56 6:56 28:28 -8% v. YAG -10% v. YAG -6% v. YAG Source: Nielsen Cross Platform Report, P2+; 1Q13

  17. Does Video Usage Differ by Ethnicity?

  18. Television Is The Dominant Viewing Screen Across All Ethnic Segments Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 157:32 216:18 129:25 92:58 Watching Time-shifted Television** 13:23 10:04 8:33 9:24 Watching Video on Internet 8:20 11:36 10:33 16:11 Mobile Subscribers Watching Video on a Mobile Phone 5:29 6:21 5:44 5:55 Source: Nielsen Cross Platform Report, P2+; 1Q13 * includes time-shifted time; **in all TV homes

  19. African-Americans Tend To Be Heavier Television Viewers Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 157:32 216:18 129:25 92:58 Watching Time-shifted Television** 13:23 10:04 8:33 9:24 Watching Video on Internet 8:20 11:36 10:33 16:11 Mobile Subscribers Watching Video on a Mobile Phone 5:29 6:21 5:44 5:55 Source: Nielsen Cross Platform Report, P2+; 1Q13 * includes time-shifted time; **in all TV homes

  20. Asians Are More Likely To Consume Online Video Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 157:32 216:18 129:25 92:58 Watching Time-shifted Television** 13:23 10:04 8:33 9:24 Watching Video on Internet 8:20 11:36 10:33 16:11 Mobile Subscribers Watching Video on a Mobile Phone 5:29 6:21 5:44 5:55 Source: Nielsen Cross Platform Report, P2+; 1Q13 * includes time-shifted time; **in all TV homes

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