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Destination Branding: A New Way to Think of Tourism developm

Recently I chanced upon a term ‘destination branding’ in a newspaper. I found it quite interesting and decided to give it a thorough research.

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Destination Branding: A New Way to Think of Tourism developm

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  1. Destination Branding: A New Way to Think of Tourism development in India Recently I chanced upon a term ‘destination branding’ in a newspaper. I found it quite interesting and decided to give it a thorough research. And beyond my expectations, it gave me a new way of thinking about the development of tourism in India. Most of us have a simple ideology about tourism and its growth at a particular destination. Either its natural treasures, rich cultural heritages or something fun-filled make a place alluring among travelers.

  2. Apart from that, enhanced tourism facilities and tourist-friendly laws give it boost on popularity scale. But that’s not enough, and there are several factors which play role to step-up the popularity of a destination. And one of them is ‘destination branding’. In business language, destination branding is something that aims to differentiate a destination from other competitor places. Other than the above mentioned contributory elements, marketing strategies are adopted to make that particular place famous and well known. Innovative and market-focused ad campaigns are launched to attract more and more travelers. To understand it properly, I read a case study on Kerala tourism.

  3. The state has won numerous awards due to its marketing and branding campaigns. Innovative designs, catchy slogans and celebrity promotions are some of the techniques that the state used to promote its tourism on global platform. These ads have granted a huge popularity to the state’s newly launched tourism components – Ayurveda and eco-tourism. A large number of travelers from western countries visit the state due to these alluring elements, which were unknown till even a decade ago. Kerala made efforts in right way at right time, which is core of successful promotion campaign. They used the ad films that promote Ayurveda in markets like Germany, while commercial ads focusing on the state’s beaches & backwaters were implemented in Russia. Today, most of the Indian states have understood the value of destination branding and are coming up with new strategies to strengthen their tourism industry.

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