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Perfume Advertising

Perfume Advertising . Soowan. Objectives . Understand how perfumes are advertised through different types of mass media . Learn how the language and other techniques are used in the perfume advertisements to attract consumers .

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Perfume Advertising

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  1. Perfume Advertising Soowan

  2. Objectives • Understand how perfumes are advertised through different types of mass media. • Learn how the language and other techniques are used in the perfume advertisements to attract consumers. • Understand the concept of the celebrity marketing in perfume advertising and its impact on different audience

  3. How perfumes are advertised “Perfume Industry sells their product through their image/ perception we created through advertising …”

  4. On Different Mass Media TV Commercials. Women’s Magazine

  5. On Different Mass Media Building Billboards Bus stop Posters

  6. Languages Used • Simple words • Love • Sex • Magic

  7. Techniques Used • Flowers /Luxury • Ideal and Attractive Model • Exposing skins/Nude • French touch

  8. What is Celebrity Endorsed Perfume?

  9. Celebrity Perfume Statistics $ 26.4 Millions $ 25.7 Millions

  10. Impacts • Public • Celebrity • Perfume Company

  11. Thank you!

  12. Bibligraphy Cioffi, Rebecca. "Perfume Advertisement Strategies | EHow.com." EHow | How to Videos, Articles & More - Trusted Advice for the Curious Life | EHow.com. Web. 19 Apr. 2011. <http://www.ehow.com/way_5732934_perfume-advertisement- strategies.html>. Davenne, Johanne. "Perfume Advertisement Concept." Perfume Advertising. 4 May 2005. Web. 19 Apr. 2011. <http://johannadavenne.blogspot.com/>. Hairstyles, Step. "Does A Perfume Ad Work | Perfume Advertisements | Perfume Ad Review." Beauty And The Bath | Hairstyles| Makeup | Beauty | Body And Bath. 24 Apr. 2011 <http://www.beauty-and-the-bath.com/Does-A-Perfume-Ad-Work.html>. Pomerantz, Dorothy. "Top-Selling Celebrity Perfumes Page 2 of 2 - Forbes.com." Information for the World's Business Leaders - Forbes.com. 13 Apr. 2011. Web. 19 Apr. 2011. <http://www.forbes.com/2011/04/13/top-selling-celebrity-perfumes-business-entertainment_2.html>. Veloso, Brian. "Sales Strategies in the Luxurious World of Perfume." Perfume Marketing. 4 May 2007. Web. 26 Apr. 2011. <http://rlegros.wordpress.com/>.

  13. Bibligraphy Rebecca. "Perfume Advertisement Strategies | EHow.com." EHow | How to Videos, Articles & More - Trusted Advice for the Curious Life | EHow.com. Web. 19 Apr. 2011. <http://www.ehow.com/way_5732934_perfume-advertisement- strategies.html>. Veloso, Brian. "Sales Strategies in the Luxurious World of Perfume." Perfume Marketing. 4 May 2007. Web. 26 Apr. 2011. <http://rlegros.wordpress.com/>.

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