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Enhancing Engagement with Facebook Insights: Key Strategies for Success

Join Alan Long, Senior Account Director, for an in-depth session on Facebook Analytics. Gain insights into the Australian Facebook Performance Report, learn how to optimize your content for better audience engagement, and discover what types of posts resonate most effectively with your followers. Understand metrics like reach, likes, and user engagement, and how competitive benchmarking can propel your strategy forward. This session unpacks essential insights that can help you publish content that not only inspires but also encourages sharing among your audience.

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Enhancing Engagement with Facebook Insights: Key Strategies for Success

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Presentation Transcript

  1. Social Media Sessions “Facebook Analytics” Alan Long Snr. Account Director

  2. Today’s Insights • Facebook Insights • Australian Facebook Performance Report • Competitive Benchmarking Social Media Sessions

  3. Facebook Insights • Understand the performance of your Page. • Learn which content resonates with your audience. • Optimise how you publish to your audience so that people will tell their friends about you. Social Media Sessions

  4. Facebook Insights Social Media Sessions

  5. Facebook Insights Social Media Sessions

  6. Facebook Insights Social Media Sessions

  7. Facebook Insights Social Media Sessions

  8. Facebook Insights Social Media Sessions

  9. Facebook Insights Social Media Sessions

  10. Facebook Insights Social Media Sessions

  11. Facebook Insights Social Media Sessions

  12. Facebook Insights Social Media Sessions

  13. Facebook Insights Social Media Sessions

  14. Facebook Insights Social Media Sessions

  15. Facebook Insights • The 4 most important insights • Engaged Users & Virality by post. • What type of posts work best? • Reach • Number of people you are reaching more frequently, your core audience. • Where are people coming from – look for breadth. • Likes • Look for spikes in activity and understand what underpinned. • Ppl Talking About • Measure of engagement, can access competitive data to benchmark and compare. Social Media Sessions

  16. Facebook Performance Report Social Media Sessions

  17. Facebook Performance Report Social Media Sessions

  18. Alan Long alan.long@theonlinecircle.com +61 3 9696 7473

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