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Creating an Engaging Home Page

Creating a captivating homepage is essential for retaining visitors. Optimize keywords and register with search engines to drive traffic. Use multiple links and integrate RSS feeds while regularly updating your content. Engage users within 7 to 10 seconds by presenting clear navigation, prominent search features, and structured information. Keep your layout uncluttered and prioritize content visibility “above the fold.” Offer diverse multimedia and practical tools to encourage exploration and interaction. Create a sticky experience that keeps users clicking deeper into your site.

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Creating an Engaging Home Page

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  1. Creating an Engaging Home Page

  2. “Sticky” web pages • Get them there by: optimizing keywords, registering with search engines, using lots of links, getting others to link to you, RSS Feeds, frequest updating • Once you get them there, keep them there! • Get people to immediately begin interacting with your site • 7 to 10 seconds to engage them before they leave • Get them clicking deeper into your site

  3. Strategies • Prominent, consistent, easy to understand navigation in upper left • Prominent Search • Multiple options, cleanly presented • Don’t be cluttered (a fine line) • Be “above the fold” • Use micro-content • Headers, lists, links • Short paragraphs, short sentences

  4. What to offer • News and Press Releases • Events and Announcements • Fact sheets • Calendar of events • Newsletter and brochures • Multimedia (video, audio) • Prudent use of “gadgets” (Answerlink, Ask an Expert, Google Translate)

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