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Consumer Health

Consumer Health. Warwick High . Consumer Vocabulary. Media- Primary sources, newspaper articles, television programs and tabloid articles. Health Consumer Osteopathy Allergist Oncologist Neurologist Cardiologist Dermatologist LPN (Licensed practical nurse) RN (Registered Nurse)

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Consumer Health

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  1. Consumer Health Warwick High

  2. Consumer Vocabulary • Media-Primary sources, newspaper articles, television programs and tabloid articles. • Health Consumer • Osteopathy • Allergist • Oncologist • Neurologist • Cardiologist • Dermatologist • LPN (Licensed practical nurse) • RN (Registered Nurse) • Nurse Practitioner • Psychologist • Psychiatrist • Advocate • Public Health • Epidemic • Pandemic-Disease spread worldwide. • Endemic-Disease specific to a population. • Civic Duty-being a responsible citizen • Healthcare Provider • Primary Care Physician • Medical Specialist-A physician who has received additional training in a particular area of medicine. • Premium---A fee that you pay periodically for your health insurance coverage. • Deductible-An Insurance Deductible is he amount the insured is required and obligated to pay by the insurance policy • Generic

  3. Consumer Healthkeeping you healthy • School Based Health Screenings: • Scoliosis • Blood Pressure • Hearing • Vision • Height/Weight • School Nutrition Guidelines: • Reduce overweight • Reduce fat intake • Increase complex carbohydrates and fiber • Increase calcium intake • Decrease salt intake

  4. Healthcare Teams / Allied Health Professionals • Doctors • Osteopathy • Allergist • Oncologist • Neurologist • Cardiologist • Dermatologist

  5. Healthcare Teams / Allied Health Professionals Nurses LPN (Licensed practical nurse) RN (Registered Nurse) Nurse Practitioner

  6. Healthcare Teams / Allied Health Professionals

  7. Healthcare Teams / Allied Health Professionals • Other Allied Health Professionals • Physical Therapist • Pharmacist • Occupational Therapist • Physician’s Assistant • EMT • Lab Technician • Dietitian

  8. Insurance • Insurance Policy • Payment plan that pays for a major part of an individual’s medical expenses. • Based on premiums and deductibles • HMO (Health Maintenance) / PP0 (Primary Provider)- straight to provider • Individuals pay dues to belong to the organization but sees only doctors who also belong • Based on premiums and copayments

  9. Government Insurance • Medicare • Insurance for people 65 and others on social security • Medicaid • Insurance for low income families and children dependent on the government

  10. Benefits of Volunteering Solve problems Strengthen communities Improve lives Connect to others Transform our own lives pride, satisfaction and accomplishment

  11. National Organizations for Volunteering • American Red Cross • American Cancer Society • Relay for Life • American Lung Association • American Diabetes Association • Juvenile Diabetes Research Foundation • Leukemia and Lymphoma Society • Light the Night Walk • March of Dimes

  12. Volunteering Extra Credit Assignment Volunteering at Warwick High School

  13. Factors that InfluenceBuying Decisions Price Convenience Family and Friends Quality Advertising

  14. Objectives • To recognize different advertising techniques • To understand the qualities of a good ad • To create an original ad using the techniques and the four qualities of a good ad • To think critically about how ads are created and how ads target teenagers

  15. Advertising Types and Techniques

  16. Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Twitter, etc. Celebrity Branding Corporate Sponsorship Covert Product placement Brands Types of Advertising

  17. Does advertizing impact you? • "I can ignore most advertising" • "Songs from commercials stick in my head" • "I have made a conscious effort to look like someone specific I have seen in an ad." • "Some ads make me feel bad about myself or inadequate“ • “Advertising does not impact me at all.”

  18. Four qualities that make up a good ad: • Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures 2. Arouses interest: good word choice 3. Creates desire: uses propaganda techniques to make you believe you want it or need it 4. Causes action: gets results. Sells the product to the targeted audience.

  19. Recognizing Advertising Techniques • Nostalgia (back in the good ole days) • Bandwagon (everybody is buying it) • Testimonial/Expert (well-known person is buying this) • Sense Appeal ( sounds or pictures appeals to you) • Snob Appeal (appeals to those who are snobbish or elite) • Plain Folks (relates to to ordinary people) • Patriotism (appeals to your love for your country) • Facts and Figures/Statistics (facts or numbers to impress you) • Card Stacking (stressing the positives and ignoring the negative) • Glittering Appeal (big promises) • Transfer/Fantasy (super heroes) • Name-Calling (negative words against the competition) • Repetition (repeat over and over or in multiple media outlets) • Humor (makes you laugh to connect) • Emotional Appeal (connects with fears/desires/emotions) • Catch Phrase /Slogan

  20. Recognizing Advertising Techniques • Transfer/Fantasy (super heroes) • Humor (makes you laugh to connect) • Emotional Appeal (connects with fears/desires/emotions) • Nostalgia (back in the good ole days) • Bandwagon (everybody is buying it) • Testimonial/Expert (well-known person is buying this) • Sense Appeal ( sounds or pictures appeals to you) • Snob Appeal (appeals to those who are snobbish or elite) • Plain Folks (relates to ordinary people) • Patriotism (appeals to your love for your country) • Facts and Glittering Appeal (big promises) • d Figures/Statistics (facts or numbers to impress you) • Card Stacking (stressing the positives and ignoring the negative) • Name-Calling (negative words against the competition) • Repetition (repeat over and over or in multiple media outlets) • Catch Phrase /Slogan

  21. Advertising Techniques NOSTALGIA – Back in the good old days BANDWAGON – Everyone who is anyone is buying the product TRANSFER/FANTASY – Superheroes, knights, giants, super athletes

  22. Advertising Techniques HUMOR – makes you laugh to remember it SENSE APPEAL – sounds or pictures you like STATISTICS – Facts or numbers meant to impress you

  23. http://www.youtube.com/watch?v=FARnbRBWKGg HUMOR

  24. Advertising Technique TESTIMONIAL – important or well-known person uses the product and states why or how its made their life better SLOGAN/CATCH PHRASE CAN YOU HEAR ME NOW

  25. Examples Bologna Commercial • http://www.youtube.com/watch?v=rAznsU_LgA8&feature=related 60’s Commercials • http://www.youtube.com/watch?v=_yWTsFVkrFc Kool Cigarette Commercial • http://www.youtube.com/watch?v=7U9vWwhsuQw&feature=related

  26. Name - Calling • A way of smearing an opponent • Intent is to damage opponent • It also arouses suspicion of opponent • Intention is to create an uneasy feeling • Used by politicians and product companies

  27. Repetition • Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product • Repeating something helps you remember the product or ad

  28. Patriotism • Purchase will display love of country. • Person will financially help the country. …built American tough

  29. Plain Folks • Opposite of Snob Appeal • Identifies product/idea with a locality or country • Practical product for ordinary people. Like a good neighbor…

  30. Snob Appeal • Aims to flatter • Makes assumption/ insinuation that this product/idea is better than others… • Thus, those that use it are too. • “AvantGarde” ahead of the times. The Ultimate driving machine

  31. Examples Life cereal • http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related Wendy’s (80’s) • http://www.youtube.com/watch?v=Ug75diEyiA0 Various 80’s commercials • http://www.youtube.com/watch?v=Tk25rk0_2rk

  32. Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U Betty White Commercial http://www.youtube.com/watch?v=X1Sv_z9jm8A Evian Commercial http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=related

  33. Pet Beaver – Molson Canadian • http://www.youtube.com/watch?v=XqOI7KejIng Rona Commercial • http://www.youtube.com/watch?v=OWsd5b8B_SE Various 80’s commercials (8 minutes) http://www.youtube.com/watch?v=Tk25rk0_2rk

  34. Consumer Protection Agencies Better Business Bureau Consumer Affairs Offices Media Programs Private Consumer Groups Professional Licensing Boards Small-claims Court

  35. Fraud / Quackery • Top Fraud Products • Baldness remedies • Nutritional schemes • Muscle stimulators • Cancer clinics • AIDS cures • Instant weight loss schemes • How to Recognize Fraud • Seems to fight the medical profession • Sold door to door • Uses scare tactics • Secret remedies • Good for many illnesses

  36. Federal Protection Agencies Consumer Product Safety Commission Consumer Information Center Food and Drug Administration Food Safety and Inspection Service Federal Trade Commission Federal Aviation Administration United States Postal Service

  37. Session Agenda • Welcome and Introductions • Activity 1: What is your Carbon Footprint? • Activity 2: What is Sustainability? • Activity 3: Hidden Energy: Secondary Carbon Footprints

  38. List the various ways you depend on energy in a typical day.

  39. List the various ways you depend on energy in a typical day.

  40. American Energy Consumption • Americans consume 40% more energy per person compared to the world average. United States 8.35 TOE/person World 5.0 TOE/person Total primary energy supply TOE (tons of oil equivalent) per person (2000). lEA, Energy Balances of OECD Countries 1999-2000 (lEA, Paris, 2001).

  41. Where does our energy come from?

  42. Where does our energy come from? • Fossil fuels (Natural Gas, Oil, Coal) • Nuclear Power • Hydropower • Wind Power • Solar Power • Landfill Methane Renewable Energy

  43. What is the connection between Energy and Carbon Dioxide?

  44. What is the connection between Energy and Carbon Dioxide? = Energy Use CO2 makes up approximately 85 percent of total greenhouse gas (GHG) emissions.

  45. What is the connection between Carbon Dioxide and Global Warming? http://www.fightglobalwarming.com/page.cfm?tagID=273

  46. What human activity produces the most greenhouse gases (CO2)?

  47. What human activity produces the most greenhouse gases (CO2)? • Electricity Generation • Transportation • Industry • Agricultural • Commercial • Residential Inventory of U.S. Greenhouse Gas Emissions and Sinks: 1990-2004, EPA.

  48. Electricity Generation: • Where does your electricity come from? EPA’s Power Profiler

  49. The average person generates 94lbs of CO2 per day.

  50. Carbon Reduction Solutions • What can YOU do to reduce your carbon footprint?

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