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Consumer Health

Consumer Health

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Consumer Health

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Presentation Transcript

  1. BEFORE THE BELL: • Get our your piece of paper from the past two days Commercials Chart, and Logos Wkst. • Sit in groups of 4. If there are not groups of 4 I will assign groups of 4…that means include people!! Consumer Health Advertising/Marketing

  2. 3. 2. 5. 1. 4. 6. 7. 8. 9. 14. 12. 13. 11. 10.

  3. By the age of 6 months, babies are able to form mental images of mascots and logos. By the age of 3, a child can recognize 100 brand logos. By 1st grade, a child can recite 200 brand names. By age 10, a child can recite 300-400 brand names.

  4. The more complex the navigation paths in a store, the slower we go…which means the more stuff we see…and the more stuff we see…the more stuff we buy. Stores change the location of products frequently so you have to hunt for the product you want.

  5. Future… Price tags will become electronic…allowing a store to change the price each day…hourly… These electronic tags are already in Scandinavia and Japan.

  6. Fresh flowers are placed at the front of stores to “prime” us to think of freshness.

  7. Foods stored on ice trigger “freshness”. Spraying fruits and vegetables with water trigger “freshness”.

  8. Dole tested banana colors with consumers…the farmers that grow bananas for Dole grow only bananas in the color of Pantone color 12-0752 “Buttercup” because the “warm” yellow color triggers riper, fresher fruit thoughts.

  9. Packaging 100 calorie packs This product trend allows a company to sell less of their product for a higher price.

  10. Tricky wording… Food products that claim to provide “energy”…Duh! Food has calories… calories are energy. Fiber One Oats and Chocolate Bars say they provide 35% of your daily fiber. The fiber actually comes from the chicory root extract they put in the bars for flavor…which actually isn’t a fiber that helps your digestive system.

  11. Walmart, Kohl’s and Target hire a company called Weather Trends International to adjust inventory generated by predictions of extreme weather events. (hurricanes, fires, ice storms, etc.)

  12. Company Logos are very important…they help consumers identify a product. Companies spend millions of dollars and hours creating them…and many have hidden pictures within them.

  13. There is a sideways chocolate kiss between “K” and “I”.

  14. Used to be the emblem for the Milwaukee Brewers. Baseball glove forms an “M” and a “B”. Logo was designed by a college art student.

  15. See “31” embedded in the “B R”?? Thirty one-derful flavors!!!

  16. Probably the world’s most famous bike race. The “R” in “Tour” is a cyclist – yellow circle front wheel of bicycle.

  17. 2nd and 3rd “t’s” are two people sharing a tortilla over a bowl of salsa.

  18. Do you see the arrow between the “E” and “x”?

  19. See the gorilla and lioness? And the fish?

  20. TO DO: 1. Complete Critical Thinking questions with partner. (one paper, both your names on it.) Turn into basket. 2. Work on your LIFE. (Instructions on the purple paper on front table.) DUE TODAY: Questions LOGOS WKST. Commercials Chart MISSING WORK Paper from the past 2 days

  21. Draw the floor plan of the grocery store your family shops at. (Draw and label the aisles that you can remember.)

  22. Dairy Deli Bulk Foods Frozen Foods Meats/Cheeses Cereal/Breakfast foods Paper Products Flour/Sugar Tomato Sauce/Veggies Miscellaneous Produce Pop/Water Chips/Cookies Bakery/Breads Sale Items/Impulse Products Cash Registers Entrance

  23. What is a consumer? A consumer is a person who purchases goods or services. How do companies get you, the consumer, to buy their product or service? They use advertising and marketing strategies. What is their number one goal? Get your attention! What is their second goal? Get you to buy their product…

  24. Dairy Deli Bulk Foods Frozen Foods Meats/Cheeses Cereal/Breakfast foods Paper Products Flour/Sugar Tomato Sauce/Veggies Miscellaneous Produce Pop/Water Chips/Cookies Bakery/Breads Sale Items/Impulse Products Cash Registers Entrance

  25. More Strategies Product Placement… 5 for $5…How many do you really need?

  26. Grocery Store Strategies Groceries stores are designed to make you buy food. -Listen to the background music. The slower the beat, the longer you will shop. Think about other stores you shop at…what type of music do they play? -Can you smell fresh bread? The bakery, prepared foods, produce, and deli sections are designed for your nose and eyes. -Taste samples are given away because if you taste it, you are more likely to buy it.

  27. More Strategies Why kind of products are sold as you first walk in the store? -Use the aisle nearest the entrance for items that sell on impulse or look/smell enticing. (Produce, flowers, bread, seasonal items.) Why are aisles the length that they are? Not too short…not too long…? -Do not create gaps in the aisles that allow customers to cross over to the next one because if they can escape mid-aisle, they will miss seeing half the products along that route.

  28. More Strategies What types of products are at the end of aisles? -Use displays at the end of aisles for high-profit, heavily advertised items. These are more likely to be bought on impulse.

  29. Audio branding