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Consumer Health

BEFORE THE BELL: Get a ½ sheet of paper from the front table. Consumer Health. Advertising/Marketing. Draw the floor plan of the grocery store your family shops at. (Draw and label the aisles that you can remember.). Dairy. Deli. Bulk Foods. Frozen Foods. Meats/Cheeses.

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Consumer Health

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  1. BEFORE THE BELL: • Get a ½ sheet of paper from the front table. Consumer Health Advertising/Marketing

  2. Draw the floor plan of the grocery store your family shops at. (Draw and label the aisles that you can remember.)

  3. Dairy Deli Bulk Foods Frozen Foods Meats/Cheeses Cereal/Breakfast foods Paper Products Flour/Sugar Tomato Sauce/Veggies Miscellaneous Produce Pop/Water Chips/Cookies Bakery/Breads Sale Items/Impulse Products Cash Registers Entrance

  4. What is a consumer? A consumer is a person who purchases goods or services. How do companies get you, the consumer, to buy their product or service? They use advertising and marketing strategies. What is their number one goal? Get your attention! What is their second goal? Get you to buy their product…

  5. Dairy Deli Bulk Foods Frozen Foods Meats/Cheeses Cereal/Breakfast foods Paper Products Flour/Sugar Tomato Sauce/Veggies Miscellaneous Produce Pop/Water Chips/Cookies Bakery/Breads Sale Items/Impulse Products Cash Registers Entrance

  6. Grocery Store Strategies Groceries stores are designed to make you buy food. -Listen to the background music. The slower the beat, the longer you will shop. Think about other stores you shop at…what type of music do they play? -Can you smell fresh bread? The bakery, prepared foods, produce, and deli sections are designed for your nose and eyes. -Taste samples are given away because if you taste it, you are more likely to buy it.

  7. More Strategies Why kind of products are sold as you first walk in the store? -Use the aisle nearest the entrance for items that sell on impulse or look/smell enticing. (Produce, flowers, bread, seasonal items.) Why are aisles the length that they are? Not too short…not too long…? -Do not create gaps in the aisles that allow customers to cross over to the next one because if they can escape mid-aisle, they will miss seeing half the products along that route.

  8. More Strategies What types of products are at the end of aisles? -Use displays at the end of aisles for high-profit, heavily advertised items. These are more likely to be bought on impulse.

  9. More Strategies Product Placement… 5 for $5…How many do you really need?

  10. Advertising Strategies Pg. 102 wkbk If you don’t have your wkbk…piece of paper.

  11. Appeal: Typical phrases in the ad might be: Everyone uses it; it’s the nation’s number one choice; used by millions; preferred by most BANDWAGON Questions: Is what “they” say really true? Who says?

  12. COST Appeal: Typical phrases in the ad might be: The product is cost effective; it costs less than the leading brand; more for your dollar Questions: Is the cost really less? What is the quality of the product?

  13. EFFECTIVENESS Appeal: Typical phrases in the ad might be: The product is most effective; relieves pain the fastest; reduces symptoms the best; protects; easy to use Questions: What is the product’s qualifications? How long is it effective? Does it really work?

  14. Appeal: Typical people in the ad might be: Athletes, movie stars, actors, or other famous people who promote and say they use it; dentists, doctors, etc. Questions: What are their qualifications to endorse the product? ENDORSEMENTS/TESTIMONIALS

  15. SCIENTIFIC APPEAL/STATISTICS Appeal: Typical phrases in the ad might be: 3 out of 4 doctors recommend; hospital tested; studies show; bombardment with facts/numbers Questions: Is the information accurate? What evidence? Where did the information come from?

  16. Appeal: Ads that make you laugh or catchy phrases (slogans) used to make you remember (humorous lyrics, cartoon characters) SLOGANS/HUMOR Questions: Does the product really work?

  17. Appeal: Sounds or pictures that appeal to your senses (a cool song, beautiful scenery, mouth-watering and tempting food, sleek cars) Questions: Do you really need it? Is it that good? Does the product really work? SENSE APPEAL

  18. Appeal: Makes you more attractive, smell better, fit into the crowd, more socially acceptable, makes you look better Questions: Do you really need it? Is it that good? Does the product really work? SOCIAL APPEAL

  19. FANTASY/TRANSFER Appeal: Transfer qualities to themselves (super athlete, beautiful man or woman, rich people) Questions: Is it that good? Does the product really work?

  20. NOSTALGIA Appeal: Back to the “olden days,” down home, back-to-nature, plainfolk, the way grandma used to make it Questions: Is it that good? Does the product really work?

  21. On the bottom of your grocery store drawing: 1. What is a consumer? 2. How can you be a “smart” consumer? (What are 2 ways you can “evaluate” an ad…what questions can you ask yourself?)

  22. Commercials Chart Due FRIDAY 12/16 Before you turn in your chart, you need to identify what strategy each ad that you listed is using…identify it by product name….

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