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Bounty WOM™ Omnibus Survey July 2013

Awareness and P erception of Group B Strep. Bounty WOM™ Omnibus Survey July 2013. Executive summary. One in ten pregnant women in the UK experience Group B Strep

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Bounty WOM™ Omnibus Survey July 2013

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  1. Awareness and Perception of Group B Strep Bounty WOM™ Omnibus Survey July 2013

  2. Executive summary One in ten pregnant women in the UK experience Group B Strep The awareness level of Group B Strep is at 59%; many come across it from pregnancy books/magazines or parenting websites; some learn it from friends or health professionals The knowledge of Group B Strep doesn’t have major negative impact on pregnancies Over half of mums obtain GBS information on the Internet (from various websites); of people who actively seeking information, half feel there isn’t enough available Almost all agree that women should be informed of GBS and be offered the option of test • 95% would take the test if it’s free and 60% would take it at a cost of £35

  3. One in ten pregnancies experience Group B Strep Q: Have you had any experience of or been affected by Group B Strep? Base : mums who are aware of GBS 2013 (1,242)

  4. Most mums (59%) have heard of Group B strep; and it’s learnt from a variety of sources Q: Before today, had you heard of Group B Strep? Q: How/ where did you hear about Group B Strep? Base : All mums who are aware of GBS 2010 (1,277) 2013 (1,242)) Base : all mums 2010 (2,226), 2013 (2,102)

  5. To many mums, Group B Strep doesn’t seem to be a major concern Q: Has the knowledge of Group B Strep impacted on your enjoyment of pregnancy? Base : mums who have heard of GBS 2010 (1.277) 2013 (1,242)

  6. A large proportion (40%) feel they couldn’t find enough information on GBS Q: Have been able to find sufficient information on GBS? Don’t need information Base: All mums who are aware of GBS 2010 (1,277) 2013 (1,242)

  7. Currently the main information source is the Internet Q: From which of the following sources have you found information on Group B Strep since finding out about the condition? Base : All mums who found any information on GBS: 2010 (921) ,2013 (929)

  8. Almost all agree that women should be informed of GBS and be offered the option of test Base: All mums who are aware of GBS 2010 (2,226) 2013 (1,242)

  9. Three in five would take the GBS test at a cost of £35 Q: The private test currently costs around £35 As there is usually not the option to have the test free on the NHS, would you pay/ would you have paid this amount to take the test? Base: All mums who are aware of GBS 2010 (2,226) 2013 (1,242)

  10. Methodology • Questions were run on Bounty’s Word of Mum™ research panel • Surveys are run bi-monthly throughout the year • Members are recruited on a regular basis • Data collected via online questionnaires • Questions were asked on the July Word of Mum™ omnibus • Survey was carried out between the 15th and the 31st of July 2013 • A total of 2,102 interviews were achieved, amongst women in the early stages of pregnancy through to mums with a youngest child aged 5 years

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