1 / 21

ELC 498 Course Overview

This session focuses on the technological drivers of change that have shaped the modern economy, highlighting the evolution of internet-based commerce. It covers the historical context of the internet's development, key technological components, and their impact on market structure and competition. Participants will explore value creation and capture in the supply chain, the role of key technologies such as ERP and CRM systems, and the challenges and benefits of logistics and fulfillment in today's interconnected world.

baird
Télécharger la présentation

ELC 498 Course Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ELC 498 Course Overview DAY 2 Technological Drivers of Change

  2. Agenda • Questions?? • Blackboard • 1st Perspective • Technological drivers of change

  3. 4 Perspectives • Technological Drivers Of Change • Creating Value: Economics Of Internet-based Commerce • Capturing Value: Market Structure And Competition • Creating And Capturing Value In The Supply Chain

  4. Key Technology Components Pre-Internet

  5. Key Technology Components With Internet Information Flows

  6. Key Technology Components Post-Internet

  7. Internet and World Wide Web • The Internet • WWW • JAVA • Search Engines Portal and growth

  8. The Internet • ARPA -> ARPANET • Packet Switching • More networks appear • NSFnet • JANnet • BITnet • TCP/IP (1974) • “One protocol to glue them all”

  9. Internet Growth

  10. WWW • HTTP & HTML • Tim Berners-Lee • MOSIAC • Marc Andreesen

  11. JAVA • Interactivity • Client Side  applets • Server side  servelets • Portability • Runs in JVM

  12. Search Engines, Portals & Growth • Needle in the haystack problems • Directories (Yahoo!) to Search Engines (Google) • 1.2 Billion users • 100 Million web sites • 120:1

  13. Growth

  14. The Internet and WWW -> Platform for eCommerce • Reach • Flexibility and ease of Use • Personalization • Interactivity • Asynchronous communication • Encyclopedic nature • Richness

  15. Advances in Computers and Enterprise Systems • Moore’s Law – • Power to the desktop (then to the appliance?) http://www.intel.com/technology/mooreslaw/index.htm

  16. Enterprise Resource Planning Systems • Client server replacement for the mainframe and legacy systems • Complexity folds in to “one size fits all” solution • Based on Intranet (extranets) • Digital nerve center for the entire enterprise • SAP & Peoplesoft

  17. Customer relationship management • Began with the database • Rolodex on steroids • Sales force automation • Customer service and support • Usually tied to ERP system

  18. Logistics and fulfillment • Capture the items and quantity desired (shopping cart) • Apply promotional pricing  advise consumer • Notify if out of stock, date of likely shipping • Check with suppliers (drop ship?) • Obtain shipping and billing info • Determine special requirements • Delivery options? • Delivery timing? • Partial deliveries OK?

  19. Logistics and fulfillment • back-orders? • Computer Shipping and handling costs • Total Cost? • Determine credit worthiness • Get Credit card info • Advise consumer if credit rejected • Complete transaction  provide customer with order number • Clear transaction with credit card processor • Update inventory or ERP • Deliver order.

  20. Logistics and Fulfillment • Shipping • Outsource? • UPS, FEDEX, DHL, USPS • In house • Distribution centers • Vehicle fleet • “Last Mile” Problem • Small number of parcels miles apart to individuals who may not be home

  21. Summary • Internet-> WWW • Computer systems • ERP • CRM • Procurement and fulfillment logistics • Who there and what are they doing there? • All this happened in the last 20 years

More Related