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Midterm Exam and Online Content Provider Recap - Agenda for October 3

Today's agenda includes a recap of online portals and a reminder that the midterm exam has been posted on WebCT, due October 13 at 11 AM. Completed grade sheets must be returned by midnight on October 5. Upcoming topics include introductions to online content providers and retailers, along with case studies such as Boston.com and Staples.com. Important dates include Fall Break on October 10, a midterm exam on October 13, and discussions on various internet business models, access providers, and the challenges facing online portals.

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Midterm Exam and Online Content Provider Recap - Agenda for October 3

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  1. ELC 498 Day 8

  2. DAY 8 Agenda • Today October 3 • Tellme Networks, Inc. – Anup • Recap of Online Portals • Midterm exam Posted in WebCT • Due Oct 13 at 11AM • Return completed grade sheets before midnight OCT 5 • October 6 • Intro to Online Content Providers -Tony • Boston.com - Steve • October 10 is Fall Break • October 13 • Midterm Exam Due • CNET 2000 - Jeff • October 17 • BET.com – Donnie • October 20 • BMG Entertainment - Kristin • Recap of Online Content Providers • Intro to Online retailers • October 24 • Staples.com -Anup

  3. Case study • Taken • iVillage Kristin • Monster Donnie • Napster Jeff • Paypal – Steve • Ebay – Anup • 0ther possible • Craig's List • Google • NetZero • EarthLink • Epionons.com

  4. INTERNET BUSINESS MODELS • ACCESS PROVIDERS • PORTALS • StarMedia; Yahoo!; Tellme • CONTENT PROVIDERS • RETAILERS • BROKERS • MARKET MAKERS

  5. Issues Facing Portals Payoff from vertical integration Viability of competing models Free access (NetZero; AltaVista) Better navigation (GoTo.com; Google; AskJeeves; About.com) Destination sites usurping portal functionality Maturation of the user and advertiser bases Portal disintermediation of commerce sites Broadband discontinuity

  6. GBF?? • Winner takes all? • Network effects • Economies of scale • Customer retention rates • Competitive risks • Customer life time value analysis • Funding analysis

  7. Critical Factors • Low barrier to entry • Reliance on third party providers • Inability to differentiate offerings • Commoditization? • End results • Merger and consolidations • Winner take ALL! • Or ??

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