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Attitudinal Survey 2012

The 2012 Attitudinal Survey conducted by BBM Analytics explores young females' perceptions of advertising across various media. In a nationally representative telephone survey, participants rated the effectiveness, influence, authority, power, persuasiveness, engagement, and relevance of advertising in different mediums. Consistently, television was identified as the top performer for advertising effectiveness among females aged 18-34. The survey also identified their primary source for news. Insights from this survey can guide marketers in targeting this demographic effectively.

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Attitudinal Survey 2012

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  1. Attitudinal Survey 2012 Females 18-34 • March 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  4. Most Authoritative Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  5. Most Powerful Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  6. Most Effective Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  7. Most Persuasive Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  8. Most Engaging Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  9. Most Relevant Advertising Females 18-34 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  10. Main Source for News Females 18-34 Q. Which ONE of the following media is your primary source for News? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

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