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Insights from the 2012 Attitudinal Survey: Perceptions of Advertising Among B.C. Adults

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The 2012 Attitudinal Survey provides an in-depth analysis of the perceptions of advertising among British Columbia adults aged 18 and over. Conducted through a nationally representative telephone survey, participants evaluated various media's effectiveness, authority, power, and persuasiveness in delivering advertising messages. Year after year, television remains the top performer across several metrics, including most influential and effective advertising. This report captures key findings on how residents view media's role in advertising and their primary news sources.

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Insights from the 2012 Attitudinal Survey: Perceptions of Advertising Among B.C. Adults

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  1. Attitudinal Survey 2012 B.C. Adults 18+ • March 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  4. Most Authoritative Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  5. Most Powerful Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  6. Most Effective Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  7. Most Persuasive Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  8. Most Engaging Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  9. Most Relevant Advertising B.C. Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  10. Main Source for News B.C. Adults 18+ Q. Which ONE of the following media is your primary source for News? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

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