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2012 Attitudinal Survey on Advertising Perceptions Among French Adults Aged 35-54

The 2012 Attitudinal Survey provides insights into how French adults aged 35-54 perceive various advertising mediums. Gathered through a nationally representative telephone survey, participants evaluated the effectiveness of different media in delivering advertising messages. Consistently, television emerged as the leading medium for influential, authoritative, powerful, effective, persuasive, engaging, and relevant advertising. This survey sheds light on the media preferences of the demographic, offering key insights for advertisers seeking to connect with this audience.

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2012 Attitudinal Survey on Advertising Perceptions Among French Adults Aged 35-54

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  1. Attitudinal Survey 2012 French 35-54 • March 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  4. Most Authoritative Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  5. Most Powerful Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  6. Most Effective Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  7. Most Persuasive Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  8. Most Engaging Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  9. Most Relevant Advertising French 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

  10. Main Source for News French 35-54 Q. Which ONE of the following media is your primary source for News? • Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

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