1 / 10

Insights on Advertising Perceptions Among Adults Aged 35-54: 2014 National Survey Results

The 2014 Attitudinal Survey, conducted in March, explores perceptions of advertising among adults aged 35-54. A nationally representative telephone survey revealed preferences regarding the effectiveness of various media in delivering advertising messages. Year after year, television emerges as the leading medium for delivering influential advertising. Participants rated different media on attributes like effectiveness, authority, persuasion, engagement, and relevance. The survey provides valuable insights for advertisers seeking to understand the impact of their campaigns on this demographic.

keitaro-rin
Télécharger la présentation

Insights on Advertising Perceptions Among Adults Aged 35-54: 2014 National Survey Results

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Attitudinal Survey 2014 Adults 35-54 • March 2014

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  4. Most Authoritative Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  5. Most Powerful Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  6. Most Effective Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  7. Most Persuasive Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  8. Most Engaging Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  9. Most Relevant Advertising Adults 35-54 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

  10. Most Effective Video Advertising Adults 35-54 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? • Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

More Related