1 / 10

TV Advertising Influence Survey 2013

Explore males' perceptions of advertising effectiveness and influence across various media platforms. Discover the most authoritative, powerful, and engaging advertising channels according to males aged 18-49.

patience-benjamin
Télécharger la présentation

TV Advertising Influence Survey 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Attitudinal Survey 2013 Males 18-49 • March 2013

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Influential Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most influential? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  4. Most Authoritative Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  5. Most Powerful Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  6. Most Effective Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most effective? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  7. Most Persuasive Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  8. Most Engaging Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  9. Most Relevant Advertising Males 18-49 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

  10. Most Effective Video Advertising Males 18-49 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? • Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

More Related