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2013 Ontario Advertising Receptivity Survey: Insights from Adults Aged 18+

The 2013 Receptivity Survey conducted in Ontario captured the perceptions of adults aged 18 and over towards advertising across various media. Through a nationally representative telephone survey, respondents shared their views on which advertising mediums they are most open to, the times they pay the most attention to ads, and their favorite advertisements. Year after year, television advertising consistently ranks as the most noticed medium. The data provides valuable insights into consumer behavior and preferences regarding advertising exposure in Ontario.

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2013 Ontario Advertising Receptivity Survey: Insights from Adults Aged 18+

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Presentation Transcript

  1. Receptivity Survey 2013 Ontario Adults 18+ • July 2013

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Noticed Advertising Ontario Adults 18+ Q. In which medium are you MOST LIKELY TO NOTICE advertising? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  4. Most Receptive To Ads While... Ontario Adults 18+ Q. When are you MOST RECEPTIVE to advertising messages? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  5. Most Attentive To Ads While... Ontario Adults 18+ Q. When do you pay the MOST ATTENTION to advertising messages? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  6. Favourite Advertising Ontario Adults 18+ Q. Thinking about your FAVOURITE advertisement, where did you see/hear it? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  7. Most Emotive Advertising Ontario Adults 18+ Q. Have you ever seen/heard an ad that has made you LAUGH or CRY? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  8. Most Emotive Advertising Ontario Adults 18+ Q. Where did you see/hear the ad? (subset of previous question) • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

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