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Advertising Receptivity Survey: Insights for Adults 55+ (June 2012)

The 2012 Receptivity Survey analyzed adults aged 55 and older to gauge their perceptions of advertising across various media platforms. Conducted through a nationally representative telephone survey, respondents shared insights on which advertising mediums they notice most frequently and when they are most receptive to ads. Television emerged as the top medium over the years. Additionally, the survey explored factors influencing attention to advertising and collected data on memorable ads that evoke emotional responses, providing valuable insights for marketers targeting this demographic.

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Advertising Receptivity Survey: Insights for Adults 55+ (June 2012)

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  1. Receptivity Survey 2012 Adults 55+ • June 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Noticed Advertising Adults 55+ Q. In which medium are you MOST LIKELY TO NOTICE advertising? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  4. Most Receptive To Ads While... Adults 55+ Q. When are you MOST RECEPTIVE to advertising messages? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  5. Most Attentive To Ads While... Adults 55+ Q. When do you pay the MOST ATTENTION to advertising messages? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  6. Favourite Advertising Adults 55+ Q. Thinking about your FAVOURITE advertisement, where did you see/hear it? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  7. Most Emotive Advertising Adults 55+ Q. Have you ever seen/heard an ad that has made you LAUGH or CRY? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  8. Most Emotive Advertising Adults 55+ Q. Where did you see/hear the ad? (subset of previous question) • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

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