1. Proposals Prof. Q

2. Overview • Audience and Purpose • Organization of Proposals • Types of Proposals • Strategies • Sample Proposal • Checklist

3. Audience • Managers • Directors • Executives • Academic Chairs / Deans • Clients • Board Members • Community Leaders • Anyone with Decision Making Power

4. Organization I • Letter of Transmittal • Front Matter • Title Page • ToC • List of Tables / Figures • Abstract • Text of the Report • End Matter • References • Glossary • Appendices

5. Organization – Text of the Report • Clear Title or Subject Line • Background Information • Statement of Problem or Situation • Description of Solution or Resolution • Cost, Timing, and Qualifications • Conclusions

6. Types of Proposals • Solicited vs. Solicited • Formal vs. Informal

7. Types of Proposals II • Planning Proposals • Offer a solution to a problem. • Sometimes ask for money. • Grants (Research Proposals) • Request funding for research projects. • Agencies have their own requirements. • Sales Proposals • Offer services or products. • Several parties compete.

8. Strategies • Consider your Audience and Purpose • Understand the Audience’s Needs • Perform Research as Needed • Credit Information Sources • Use Appropriate Format • Provide Clear Titles • Follow a Problem-to-Solution Organization • Explain the Problem Clearly • Point Out the Benefits of Solving the Problem • Offer a Realistic Solution • Address Anticipated Objections • Include Necessary Details • Write Clearly and Concisely • Express Confidence • Make Honest Claims • Induce Readers to Act

9. Checklist

10. Sample Proposal

21. Prompt • Go into a Research Grants website. • Find a Grant relevant to your company. • Write a formal proposal. • No page limit.