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Understanding Public Opinion and Political Socialization in American Government

This chapter delves into public opinion and political socialization, highlighting the aggregate of individual attitudes and beliefs shared by segments of the adult population. It discusses consensus versus divided opinion with real-world examples, the role of political socialization and its main sources, including the impact of the Internet. Factors influencing voting behavior are examined, such as education, income, and race. Additionally, the methodology of opinion polling is explained, covering the importance of representative samples, potential sampling errors, and challenges faced by polls, including technological advancements affecting data collection.

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Understanding Public Opinion and Political Socialization in American Government

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Presentation Transcript

  1. American Government Chapter 6 Public Opinion and Political Socialization

  2. Public Opinion • What is it? • The aggregate of individual attitudes or beliefs shared by some portion of the adult population • Consensus versus Divided Opinion (p.194) • Can you think of any examples of issues where there is a general consensus? What about divided opinion?

  3. Political Socialization • Do you remember the term political socialization? What are its main sources? • What about the Internet? How can people become socialized by the Internet now?

  4. Political Preferences and Voting Behavior • Many factors influence how you vote on election day: • Education • Income • Religion • Race • Gender • Geographic region

  5. Measuring Public Opinion • Opinion Poll- a method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population • How might Polls be useful? • What about Sampling Error? (the difference between a sample’s result and the true result if the entire population had been interviewed) • Any other issues with opinion polls? (telephone problems, no cell phones yet, internet polling)

  6. Political Trust • The degree to which individuals express trust in the government • See Figure 6-5 on p. 213 • See Table 6-3 on p. 214

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