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Recommendations

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18 diapositives · 338 Views · Aug 07, 2014

Recommendations. Marketing themes. Highly dealing with specific customer profile of customer and customer satisfaction Gender: female greater then males Age: Young Population (under 25: 40%) Thrill of finding a good deal: high rate of recommendation to others

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  1. Recommendations

  2. Marketing themes • Highly dealing with specific customer profile of customer and customer satisfaction • Gender: female greater then males • Age: Young Population (under 25: 40%) • Thrill of finding a good deal: high rate of recommendation to others • Largest Influence: friends and family • Popular Department: Kids Apparel • Customer Opinions, Satisfaction, Loyalty, and Online Communication with the organization

  3. Action plan • Improve customer service • Higher use of e-commerce • Increased advertising • Loyalty cards • Improved Information Systems • Store Specialities

  4. Customer service • Separate cash for returns • Separate section for customer inquiries • Improved layout of cash registers

  5. Comparison of layouts

  6. Store specialities • Expand Departments: • Winners Food court/restaurant • Winners optical • Winners Grocery Department • Winners Pharmacy • Winners Brand of Clothing

  7. E-commerce • Online web-site re-modelling offer insider news to promote its use by: • Creating a Winners Brand • Offering Online Shopping and Shipping Feature only on Winner produced merchandise • Offer special online features to online shoppers target market

  8. Increasing advertising • More television commercials • Active Distribution of Catalogues • You-tube blogging on trends and outfits • Social networking websites • Winners in the fashion industry

  9. Loyalty cards • Increase TJX member benefits • Transferring current TJX credit cards to Canada from the US • Offer points cards • Online Shopping with redeemed points • discount percentiles for a certain amount

  10. Improved information systems • Application of LID 3 similar to Hudson Bay Company from current retail POS system: online stock • Direct communication and updates on websites with current stock with Winners Brand and other different vendors • Better control of on-going problem demand and supply fluctuations

  11. Information systems • Online website: LID 3 database inventory system • Other brands carried within the store follow: • Liquid Inventory System offering flexible business model and Opportunistic buying

  12. Competitive advantage • Separating our business from other retailers through our • unique online promotions: points cards and TJX benefits • Advertising: brochures, online videos , social media websites, our website • Increasing Customer Loyalty • Increasing Customer Benefits • Decreasing our Costs: Better Information Systems