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Assistant PhD. Ionela Carmen Bo ş oteanu , “ Petre Andrei” from Ia ş i University

Vox populi , Vox Băsescu. Argumentation and Manipulation Strategies in the Speech of President Traian Băsescu on the 25th of January 2012. Assistant PhD. Ionela Carmen Bo ş oteanu , “ Petre Andrei” from Ia ş i University PhD. Iulian C ă t ă lin D ă nil ă , “Al. I Cuza ” University.

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Assistant PhD. Ionela Carmen Bo ş oteanu , “ Petre Andrei” from Ia ş i University

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  1. Vox populi, Vox Băsescu. Argumentation and Manipulation Strategies in the Speech of President Traian Băsescu on the 25th of January 2012 Assistant PhD. Ionela Carmen Boşoteanu, “Petre Andrei” from Iaşi University PhD. IulianCătălin Dănilă, “Al. I Cuza” University

  2. Abstract:Vox populi, Vox Băsescu. Argumentation and Manipulation Strategies in the Speech of President TraianBăsescu on the 25th of January 2012Political life is structured in political discourses, ideological and electoral platforms, political doctrines and symbols, in order to convince and attract adhesions. The political discourse is closely related to a certain event and its purpose is to take over or legitimate the political power.

  3. The essay focuses on the speech of president Traian Băsescu from on the 25th of January 2012, thirteen days after a series of street manifestations, in Bucharest and all around the country.  "The intervention with the Romanian people" is the consequence of people’s protests and tries to justify the president’s role as a mediator in solving group conflicts. Through this discourse, Traian Basescu tried again to build the "political arena games, rules and its stakeholders“ (Guy Hermet, Bertrand Badie, Pierre Birnbaum, Philippe Braud, Dictionnaire de la science politique et des institutions politiques, 4e édition, Paris, Armand Colin, 2000, p. 56.). In this specific context, the language combines, to a certain extent, the four forms proposed by Murray Edelman (hortative, legal, administrative, negotiation).

  4. The president’s speech is inciting and populist, and its verbal and nonverbal components give to the audience a state of anxiety.  A pertinent analysis of the speech reveals a series of strategies of argumentation and manipulation, which reflect a diminishing power of public communication of the president while trying to legitimate the power. Even though it is meant to be anchored in the reality of nowadays Romania, president Băsescu’s speech to the people is a failed intervention in his attempt to synchronize himself with the voice of the people and cosmeticize the crisis.

  5. Keywords: • communication, • political discourse, • argumentation and manipulation strategies.

  6. References: • BONGRAND MICHEL, Marketing politique, Presses Universiaires de France, Paris, 1993. • BORIS CAZACU (red.) Modalităţi de interpretare a textului literar, 1981. • BUMLER. J. G., GUREVITCH M., The Crisis of Public Communication, Routledge, Londra, 1995. • GOFFMAN ERVING, “La mise en scène de la vie quotidienne”, in Alex Mucchielli, Arta de a influenta, Ed. Polirom, Iaşi, 2002. • CLÉMENT ELISABETH, DEMONQUE CHANTAL, HANSEN-LOVELAURENCE, KAHN PIERRE, Pratique de la Philosophie de la A à Z, Éd. Hatier, Paris, 1994. • EDELMAN MURRAY, Politica şi utilizarea simbolurilor, Ed. Polirom, Iaşi, 1999. • HABERMAS JÜRGEN, Moralbewusstsein und kommunikatives Handeln / Conştiinţă morală şi acţiune comunicativă, trad. rom. de Gilbert Lepădatu, Ed. All, Bucureşti, 2000 (1983). • HERMET GUY, BADIE BERTRAND, BIRNBAUM PIERRE, BRAUD PHILIPPE, Dictionnaire de la science politique et des institutions politiques, 4e édition, Paris, Armand Colin, 2000.

  7. KERBRAT-ORECCHIONI CATHERINE, Les interactions verbales, Éd. Armand Colin, Paris, 1990. • RICOEUR PAUL, Du texte à l‟action. Essais d‟herméneutique II, Éd. Seuil, Paris, 1986, Eseuri de hermeneuntică, Ed. Humanitas, Bucureşti, 1995, trad. Vasile Tonoiu. • SÃLÃVASTRU CONSTANTIN, Discursul puterii, Ed. Institutul European, Iaşi, 1999. • SEARLE, JOHN, L‟intentionalité. Essai de Philosophie des états mentaux, trad. fr. de Claude Pichevin, Éd. Minuit, Paris, 1985. • SINESCU CALIN, Comunicarea politica, Ed. Universitara, Bucureşti, 2007. • STANYER JAMES, Comunicarea politică modernă. Politici Mediatice în Vremuri Nesigure, Ed. CA Publishing, Cluj-Napoca, 2010. • TUMAN JOSEPH S., Political Communication in American Campaigns, Sage Publications, 2007. • WOLTON DOMINIQUE, La Communication politique: construction d'un modèle, în HERMES, nr. 4, Le nouvel espace publique, CNRS Éditions, Paris, 1989. • WOLTON DOMINIQUE, „Les contradictions de la communication politique”, în CABIN P. (ed.) La communication. tat des savoirs, Éd. Sciences Humaines, Paris, 1998.

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