Screen Design

1. Screen Design Adapted from The Non-Designers Design Book

2. Four principles • Proximity - related items grouped • Alignment - visual connection • Repetition - develops organization • Contrast - visual attraction

3. Proximity • Group related items together • Items seen as cohesive group • Non-related - not in proximity to each other • Visual cue to organization and content of the page

4. Proximity example College of Technology (713) 743-4099 John W. Hansen Houston, TX 4800 Calhoun

5. Proximity example 2 College of Technology (713) 743-4099 John W. Hansen Houston, TX 4800 Calhoun

6. Proximity example 3 John W. Hansen College of Technology 4800 Calhoun Houston, TX (713) 743-4099

7. Proximity example 4 UNIVERSITY OF HOUSTON COLLEGE OF TECHNOLOGY WHAT’S HAPPENING IN ... INDUSTRIAL TECHNOLOGY November - 1997

8. What’s happening in ... Industrial Technology University of Houston College of Technology November - 1997 Proximity example 5

9. Proximity • Proximity - implies a relationship • Organizes the page • Understand where to begin reading • Know when finished reading the message • White space becomes more organized

10. Proximity • Lists organized into visual groups • Identifies information that should be emphasized • Doesn’t mean everything is closer together • Intellectually related items are connected

11. Proximity • Push proximity to its limits to make your presentation really effective • Check for proximate items that shouldn’t be • Proximity is not the only solution to a problem page

12. Proximity • Purpose - organize information • More likely to be read & remembered • Creates an appealing page • Check to see if there are more than 3 - 5 visual elements on a page • Check to see which elements can be grouped

13. Proximity • Avoid • Too many elements on a page • Sticking things in the corners or middle • Equal amounts of white space unless each group is part of a subset • Any confusion about headings • Creating relationships when they don’t exist

14. Alignment • Nothing placed arbitrarily on the page • Every item should have a visual connection with something else on the page • Creates strong cohesive unit

15. Alignment • Elements physically related by an invisible line even though physically separated • Tells the reader - even though the parts are physically separated, they are related to the same piece

16. Alignment example College of Technology (713) 743-4099 John W. Hansen Houston, TX 4800 Calhoun

17. John W. Hansen College of Technology 4800 Calhoun Houston, TX (713) 743-4099 Alignment

18. Alignment • Purpose • Unify and organize the page • Strong alignment leads to different looks • Be conscious of where elements are placed • Always align

19. Alignment • Avoid • More than one text alignment on the page • Center alignment unless you want a sedate presentation • Use centered alignment consciously, not by default

20. Repetition • Repeat some aspect of the design throughout the entire piece • Bold font • Thick rule • Certain bullet • Color • Design element • Particular format • Spatial relationships • Anything a reader can visually recognize

21. Repetition • Repetition is consistency • Repetition of certain elements makes the pages appear to belong to each other • Conscious effort to unify the design

22. Repetition • Take advantage of existing elements used to make a project consistent • Make page more visually interesting and increases organization • Be stronger and more dynamic

23. Repetition • Very important in multipage documents • One page documents - establishes continuity

24. Repetition • Purpose • Unify and add visual interest • Push existing consistencies further • Add additional elements to establish consistency • Create repetitions to enhance the design and clarity of information • Like accenting clothes

25. Repetition • Avoid • Repeating so much it becomes annoying or overwhelming- use contrast

26. Contrast • If two elements are not exactly the same, then make them really different • Adds visual interest • To be effective contrast must be strong • Kind of different = confusion

27. Contrast • Strong contrast draws the readers eyes to the page • Contrast critical to the organization of information • Purpose and organization of document become clearer

28. Contrast • Typefaces • Colors • Spacing between elements • Textures • Determine what you want to emphasize • Use contrast to create the focus

29. Contrast • Make some items small to create contrast

30. Contrast • Purpose • Create interest in the page • Aid in organization of the information • Contrast should never confuse

31. Contrast • Avoid • Being a wimp - do it boldly • Sort of heavy with sort of heavier line • Brown text and black headlines • Two or more typefaces that are similar • If they aren’t exactly the same, make them different

32. Screen Design in Multimedia Instruction Lessons in adding interest and organization John W. Hansen January 1, 2001 The original

33. Proximity Screen Design in Multimedia Instruction Lessons in adding interest and organization John W. Hansen January 1, 2001

34. Alignment Screen Design in Multimedia Instruction Lessons in adding interest and organization John W. Hansen January 1, 2001

35. Repetition Screen Design in Multimedia Instruction Lessons in adding interest and organization John W. Hansen January 1, 2001

36. Contrast Screen Design in Multimedia Instruction Lessons in adding interest and organization John W. Hansen January 1, 2001