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Screen Design

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Screen Design

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    1. Screen Design Advanced Systems Analysis & Design

    2. Screen Design & Web Site Goals Content Engaging to Target Audience Intuitive navigation

    3. Content, Format, Access

    4. Engaging to Target Audience

    5. Intuitive navigation

    7. Fundamentals of Screen Design Menu Bar – Follow some metaphor or common example, e.g., Windows Templates – Use a single template for all screens Content detail – The only items that change on a screen

    8. Menu Bar and Background

    9. Templates

    10. Content detail

    11. Designing a Screens Define the target audience Define the central message – focal point for all screens Define content Generate ideas on how to make it interesting

    12. Define the Target Audience Computer expertise Computer experts or novices or both Content/functionality expertise Content/functionality experts or novices or both

    13. Define the Central Message A computer game job? or A bank job?

    14. Borrow from the “Best of the Web” and “Best App Design” Surf and use … Look at award winners Borrow ideas, designs, forms

    15. How to most effectively get my message across? … and keep voluntary users coming back? Design to your audience Change content & format only as needed Give feedback on use Be interesting and interactive

    16. Building the Screen or Web Page Create logical information groupings Group ‘chunks’ by principal of proximity Compose text for each ‘chunk’

    17. Chunk information (information objects)

    18. Compose text using The principle of clarity

    19. Analyze text If text on a single subject > 2 pages – Create a menu of topics & sub-topics Create multiple web pages from the text

    20. Generate Stable Features

    21. Generate Screen(s) Iteratively design functional information in information object groupings Design all information about a single function at the same time If more than one screen is necessary for a single function, consider scrolling vs. paging The fewer clicks, scrolls, screens, the better

    22. Test for Effect/Affect Effectiveness -- the content of pages is accurate, complete and convey the message intended. Affectiveness -- the emotional reaction to pages. An affective presentation engages viewer attention by being interesting and by matching the emotion evoked to the message. 7 second rule

    23. Add Interest Pictures Color/Size Text Background Adornments

    24. TEST With ‘live’ users for Functionality Work pace Work style ‘Intelligence’

    25. REVISE then, program…

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