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MEMBERSHIP DEVELOPMENT. Prepared by Gregory Yank Jerry Franklin Jane Molloy Zone 29 RIMZC. OUR CHALLENGE. GROW ROTARY More hands to deliver our product Increased capacity Increasing membership is a key critical success factor for Rotary’s Future 1.5 million by 2005.
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MEMBERSHIP DEVELOPMENT Prepared by Gregory Yank Jerry Franklin Jane Molloy Zone 29 RIMZC
OUR CHALLENGE GROW ROTARY • More hands to deliver our product • Increased capacity • Increasing membership is a key criticalsuccess factor for Rotary’s Future • 1.5 million by 2005
WORLDWIDE STATISTICS As of 30 June 04 1,219,532 31,936 675 New Clubs 17,276 Charter members
DEMOGRAPHICS USA/CANADA • 80% MALE 20% FEMALE • 51% ages 40-59 • Years of Membership 25% = less than 3 years 15% = 3-5 years 19% = 6 to 10 years 41% = more than 10 years
NORTH AMERICA Top Reasons for Resigning • Attendance Requirements • Competing Priorities • Relocation
OUR PROBLEM • 10 % LOSS PER YEAR • 90 % RULE • We just don’t do it – We do not ask! • Why don’t we do it? + Not our duty & responsibility + Not “top of mind” + Lazy
ROTAPHOBIA “The fear of inviting a potential new member to your club.” What is the cure? Take two friends to a Rotary club meeting and call me in the morning!
QUANTITY & QUALITY “There are so many qualified men and women just waiting for a Rotary invitation, even though they may not know it. Each of us, as Rotarians, must take that step and ask someone to become a member of a Rotary club.” Sam Green, 2003-04 Membership Development and Retention Committee Vice Chair We can have both Quantity & Quality – Why choose?
OUR SOLUTION • Recruit New members • Retain Those we have recruited • Organize New clubs (Extend Rotary) • Set a goal (3% net increase) • Agree that this is everybody’s business • Focus and execute! • Constant reinforcement from the top
Organizing New Clubs Retention Recruitment Membership Growth and Development
DUAL CHALLENGE Bringing in Quality Members Stopping the leaking, reducing the loss of members Both require clearly defined strategies
2004-05 Suggested Goals • A three percent net gain in membership or minimum of two new members per club. • Slowing attrition to less than three percent with a retention program • Chartering at least one new club • Encouraging diversity by inducting new members from different demographic groups
2004-05 Suggested Goals • Inviting at least one Rotary Foundation alumna or alumnus to join a club • Asking every new member to bring in one new member.
7 KEYS TO SUCCESSFUL MEMBERSHIP DEVELOPMENT Recruitment = Offense Strategy • Identify potential new members • Inform • Invite
Successful Keys Continued Retention = Defense Strategy • Orient • Induct • Educate • Involve
SIMPLY STATED We all need to invite a friend to Rotary and give the gift we were given to someone else. Remember that day we received it? We need to ASK!! Let’s develop the value proposition Just do it!
Motivating Rotarians “Recipe for Success” • Solid orientation • Good fellowship • Effective club leadership • Interesting weekly programs • Hands-on service projects • Recognition • Support for The Rotary Foundation
EFFECTIVE AND SUCCESSFUL Rotary Clubs • Sustain and increase its membership • Implement successful service projects • Support the Rotary Foundation • Develop leaders beyond the club level Without a successful Rotary club who would want to join?
