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Membership Development Project

Membership Development Project. Louisiana Goals Increase membership by 10% Increase # of chapters by 20% GOALS: 117 new members for the 2010-11 school year 9 new chapters for the 2010-11 school year. Increasing Membership Among Current Chapters. TEACHER MOTIVATION

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Membership Development Project

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  1. Membership Development Project Louisiana Goals Increase membership by 10% Increase # of chapters by 20% GOALS: 117 new members for the 2010-11 school year 9 new chapters for the 2010-11 school year

  2. Increasing Membership Among Current Chapters TEACHER MOTIVATION • Job security • Student Involvement • Networking • Life-Changing Opportunity • Incentives & Recognition

  3. Increasing Membership Among Current Chapters STEPS TO INCREASING MEMBERSHIP Recruitment—not only for co-op students; membership is open to all students Student Buy-In—select a committee of class members to plan monthly social events that bring in perspective members. Use the social event to update out-of-class members of DECA chapter activities

  4. Increasing Membership Among Current Chapters STEPS TO INCREASING MEMBERSHIP Recruitment—colleagues, business people, parents, alumni Have students approach these people to ask them to join DECA. By supporting DECA, these groups will help build leadership in students.

  5. Increasing Membership Among Current Chapters REWARDS & RECOGNITION • Recognition on home page of website with Goal Bar Graph • For every 10% increase over previous year, receive $50 in DECA Images testing software or a reduction in CDC registration. • Recognition of: -largest chapter in each region -largest percentage increase over previous year -largest chapter in state -largest membership of 9th, 10th, and 11th graders -largest alumni membership -largest professional memberships

  6. Increasing Membership Among Current Chapters HOW DOES THIS BENEFIT YOU • Largest chapter in state has photo of students printed on ENGAGE promotional card used throughout state • Included in Outstanding Chapter Award • Included in Outstanding DECA Advisor Award • All chapters recognized on stage will receive a plaque • Networking Opportunities for Advisors and Students • Motivation for students

  7. Developing New Chapters & Advisors

  8. Developing New Chapters & Advisors PROSPECTING List of schools from DOE that teach marketing related classes Exhibiting at Counselor meeting in November and Principal/Administrator’s meeting TARGETS Teachers from DOE list Business Teachers Academy Teachers

  9. Developing New Chapters & Advisors BENEFITS FOR NEW ADVISORS • Professional Development Opportunities • Integration of Material into classroom (co-curriculum) • Competitive Events • Scholarship Opportunities for Your Students • Mentorship • Recognition of Accomplishments • Presenting a Life-Changing Opportunity to Students • Educational Resources

  10. Developing New Chapters & Advisors HOW DO YOU START • Contact State Advisor • Meet your mentor • Request a membership start-up kit • Talk to administration and counselor • Collect dues, create an online chapter, and submit members. (Those teachers who are unsure of starting a chapter this year will be offered a free membership in DECA for 1 year.) • Utilize available resources to develop chapter and promote DECA (online resources, DECA unit/test, Train-the-Trainer Workshop, Summer New Advisor Workshop at LACTE, Bring Your Classroom to Life, etc.)

  11. Developing New Chapters & Advisors COMMUNICATION • Part of email distribution list for new advisors • Text messages and email reminders • Web sites: www.louisianadeca.com and www.deca.org • Skype • Direct phone line to state advisor

  12. Developing New Chapters & Advisors REWARDS & RECOGNITION Recognition of: • Largest new chapter at CDC • Most outstanding new advisor at CDC

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