NEA CAMPAIGN 2008 THE PATH TO THE PRESIDENCY
NEA DEPARTMENTOF CAMPAIGNS & ELECTIONS (Staffing as of 10/04/07) Campaigns & Elections Director Karen White Senior Financial Specialist Ofelia Li Senior Program Assistant Lisa Robillard Attorney Peg McCormick Field Manager Dennis Friel Field Manager Thaddeus Daise PAC Manager Amy Kurtz Campaigns Manager Carrie Pugh Special Projects Geraldine Ritzel Member Data Elvira Wise Smith Polling & MemberCommunications Richard Farfaglia Organization Specialist Northeast Region Sue Chase Organization Specialist Mid-Atlantic Region Scott Anderson Fundraiser Mary Alice Heretick Ballot MeasureStrategy Charles Hasse Web Strategies Cecil Cahoon Organization Specialist Northeast Region Frank Grasso Organization Specialist Mid-Atlantic Region James Sledge Senior Fundraiser Anne Johnson Grassroots Specialist Nathan Allen Grassroots Specialist Jacob Sweeney Organization Specialist Southeast Region Lee Hedgepeth Organization Specialist West Region Lisa Nentl-Bloom Organization Specialist Southeast Region Dottie Hubbard Organization Specialist West Region Dominic Padilla Senior Program Asst. Connie Morris Campaigns and Elections Specialist Mayrose Wegmann Political Writer Felix Perez Senior Administrative Assistant Torrie Goode Senior Program Asst. Vacant Cyber Assistant Vacant Organization Specialist Midwest Region Tricia Bosak Organization Specialist Pacific Region John Outcelt Organization Specialist Midwest Region Mary Jane Cobb Organization Specialist Pacific Region Sondra Williams Senior Program Asst. Deborah Floyd Senior Program Asst. Monica Sauri
WHAT’S AT STAKE? • NCLB REAUTHORIZATION • CHILDREN’S HEALTH CARE • EDUCATION FUNDING • GPO-WEP/SOCIAL SECURITY REFORM • PENSION REFORM • SUPREME COURT APPOINTMENTS
POLITICAL GOALS • Help elect a pro-public education President of the United States • Help protect friendly Congressional incumbents • Help increase the number of pro-public education members of Congress • Help elect pro-public education Governors
ORGANIZATIONAL GOALS • High levels of support and turnout for recommended candidates among all voters in NEA households. • Highly-visible NEA presence on the campaign trail. • Improved Member volunteer tracking systems • Increased affiliate capacity: • Significant member to member involvement • Mobilize members at school buildings • Increased involvement of UniServ staff in campaign activities • Increase number of recurring PAC donors
Competitive Senate Races Sununu Collins Baucus Coleman Smith Johnson Warner (open) Allard(open) Hagel (open) McConnell Inhofe Domenici (open) Landrieu Stevens
Competitive Governor’s Races Gregoire Daniels Blunt Easley
Competitive House Races 01 02 08 19,20,25,29 AL 08 05 04,06,10 10 11 07 09 03 04 04 04 11 02 08 01 05 07 01 08 22 01,15,16,18 16 AL
NEA Central Operations • All Fifty States • Online access to state voter file data through Catalist. • Matching of member data to voter files. • NCEC precinct-level performance data. • Dedicated national political website with relevant content on NEA issues. • Building flyers for ESP’s, Teachers, Higher Ed • Professional campaign research on Presidential nominees
Objective: find and motivate persuadable members, touch base with supporters and ignore opponents. • Models: Candidate support, Partisanship, Turnout Propensity
NEA Central Operations • Targeted States • Polling of members and other voters in NEA households. • Microtargeting data to help identify persuadable voters and turnout targets. • Online tools for tracking member involvement and generating campaign materials. • -Expert consultant teams on member communications (polling, mail, message, targeting)
NEA Central Operations • Targeted States • A paid voter contact program that integrates direct mail, phone, and email communications to members and other voters in NEA households. • On-site organizers to assist with member mobilization programs.
Planning Assumptions • Our program will be: • Data Driven: Targeting and voter contact plans will be based on research. • Flexible: We will need to shift resources away from races that are no longer competitive to help win campaigns that break late. • Collaborative: NEA, state affiliates, and consultant teams will work together, not in isolation, to accomplish campaign goals.
TIMELINE • November to Mid-February: Planning phase • Staffing, program strategy, resources • Mid-February: The nominee is chosen. Immediate communication to members. Initial surveying of members begins. • March: Communications to members at buildings about candidates and issues. National Action Day.
TIMELINE • April/May: On-going communication. Recruitment for NEA Summer Program. • June – August: NEA Summer Organizers mobilize members and voters. • Post Labor Day: On-going volunteering, member road trips to battleground states.
CAMPAIGN 2008 QUESTIONS COMMENTS ACCUSATIONS
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