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Welcome to...

Welcome to. and all you ever needed to know about Brand Management!. What do you see?. C O N S U M E R S. What is Brand Management?. Finance. Market Research & Innovation. Supply Chain. BRAND MANAGER. Marketing Agencies (advertising, etc). Sales Force.

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Welcome to...

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  1. Welcome to... and all you ever needed to know aboutBrand Management!

  2. What do you see?

  3. C O N S U M E R S What is Brand Management? Finance Market Research & Innovation Supply Chain BRAND MANAGER Marketing Agencies (advertising, etc) Sales Force

  4. So Let’s be Degree AP / Deo Brand Managers Today…

  5. So Let’s be Degree AP / Deo Brand Managers Today… • Today • Past • Functional • Emotional

  6. Checking in with Finance

  7. Checking in with the Sales Team

  8. Checking in with Supply Chain

  9. Managing the Marketing Agencies “Play” Ad

  10. Managing the Marketing Agencies “Play” Poker

  11. How this affects YOU: Brand Marketing Interns • Team Player and ownership over a business • Development and execution of consumer promotions plans • Assessment of new marketing opportunities • Participate in brand planning & budgeting process • Lead competitive analysis and tracking activities • Immediate impact to the growth of a business

  12. So is it ? • What we’re looking for: • Challenge the obvious • Breakthrough Thinkers • Seize the future • Lead high performance teams

  13. Next Steps • January 25 – Roundtables • February 7 – 1st Round Interviews

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