Hedweld “A Story of Export Growth” Celebrating 31 years Combining the critical elements of product design, engineering, fabrication, testing, marketing and customer support to ensure only those products that meet Hedweld Group quality standards reach a growing local and international market. 1980 to 2011
First Variable Work Table - 1986 The first Variable Work Table built in1986 and supplied to RW Miller (now Mt Thorley Warkworth)
First Safe-Away Access System -1995 The first Safe-Away access System built in 1995 and was supplied to RW Miller (now Mt Thorley Warkworth) for a Komatsu water truck.
Where the company is now Mackay Qld Post Falls Idaho USA Head Office Mt Thorley NSW
Export – Why? • Company Growth • Mitigate the effects of a downturn in the Australian mining industry
How Did We Start Hedweld commenced its export strategy in the early 1990’s with initial visits to mining operations, OEM’s, international mining exhibitions and seminars. In 1997 Hedweld developed a distribution operation through a US agent and later started Hedweld USA Inc in Post Falls Idaho in combination with a distribution centre in Spokane Washington. Las Vegas 2008 Canada 2009
CURRENT EXPORT MARKETS FORTrilift®ANDSAFE-AWAY®PRODUCTS United Kingdom Canada Chile China Colombia India Indonesia New Zealand Papua New Guinea Peru South Africa USA Kazakhstan Kyrgyzstan Tanzania Mexico • Vancouver, Canada • • • Post Falls, Idaho (Hedweld USA Office) Toronto, Canada (China Agent) United Kingdom • Kazakhstan • Kyrgyzstan • • Mexico China • India • Barranquilla, Colombia • • Tanzania • Indonesia • • Lima, Peru Papua New Guinea Phalaborwa, South Africa • Santiago, Chile • Mackay Qld • • Perth WA Mt Thorley NSW (Hedweld Head Office) Mt Thorley NSW (Safe-Away Office) • HEDWELD AND SAFE-AWAY CUSTOMER SUPPORT AND/OR MANUFACTURING • AGENTS FOR HEDWELD AND SAFE-AWAY PRODUCTS
Agents Agents provide Hedweld with a local contact point for customers in the relevant country. This gives Hedweld the ability to offer: • local language and customer support • understanding of the local business culture • local service and customer support • Rapid customer response through the local contact Agents also offer product training, after sales service and support to customers in their region.
Cost of Investment Developing markets and exporting requires considerable resource, both human and financial. This process is costly as transport of display equipment and staff can be substantial. The other cost to this that of maintaining and supporting the market.
Financial Benefits Financial benefits from exports are a long term commitment and require considerable dedication. Hedweld’s exporting plan has taken many years to implement however it is now beginning to be rewarded financially for the dedication of it’s staff to develop the export market.
Challenges • Language – the spoken word • Documentation – Manuals - Signage • Cultural business differences • Local regulations/laws • Import duties • Foreign currency and exchange rates • Payment time – up to six months • Safety in other countries for staff
Thank You Celebrating 31 years Combining the critical elements of product design, engineering, fabrication, testing, marketing and customer support to ensure only those products that meet Hedweld Group quality standards reach a growing local and international market. 1980 to 2011