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Methods

Teens & Mobile Phones: Texting rises sharply as mobile phones become the communication hub for American teens Amanda Lenhart CTIA’s Responsible Wireless Use Event October 2010 San Francisco, CA. Methods.

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Methods

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  1. Teens & Mobile Phones:Texting rises sharply as mobile phones become the communication hub for American teensAmanda LenhartCTIA’s Responsible Wireless Use EventOctober 2010San Francisco, CA

  2. Methods • 800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative rdd survey conducted from June to September 2009. • 9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009. • Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan. • Thanks to research partners Rich Ling and Scott Campbell.

  3. Final Thoughts • Cell phones are the hub of teen communication activities – increasingly a mobile computer in their pockets. • Cell phones leap frog connectivity roadblocks for low income, minority teens and adults • Teens and young adults are not monolithic – so a multi-pronged approach is prudent • Changes suggest a move towards mobile… • …but teens and young adults do not always embrace the newest thing.

  4. Amanda Lenhart http://www.pewinternet.org Twitter: @amanda_lenhart Thanks!

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