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A N E V O L U T I O N

A N E V O L U T I O N. Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie. Overview. Objectives Strategy Tactics Findings Recommendations. Objective. Strategy. Strategy. Face-to-Face Interviews Catapult Client: Juniper Online Resources Personal Observations. Tactics.

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A N E V O L U T I O N

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  1. A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie

  2. Overview • Objectives • Strategy • Tactics • Findings • Recommendations

  3. Objective

  4. Strategy

  5. Strategy • Face-to-Face Interviews • Catapult • Client: Juniper • Online Resources • Personal Observations

  6. Tactics

  7. Tactics • Internal Interviews • Client Interviews • Outside Research

  8. Findings Defining Catapult Competitive Analysis Catapult Advantages Discovering Opportunities

  9. Defining Catapult

  10. History

  11. Competitive Analysis

  12. SWOT Analysis • Focus on clients • Unique breadth of services • Longevity/Experience • Ability to deliver • Expansion • Never stop learning • Utilize technology/better tools • Create a personality STRENGTHS OPPORTUNITIES WEAKNESSES THREATS • Disconnect between companies • Marketing Catapult • Size • Not leveraging technology • Economy • New technology • Too many services? • Next steps

  13. Data Services Target Profiling • CRM Fusion • RingLead • Blue Singapore • Astadia • Jigsaw • Better, Inc. • By Appointment Only • Axciom • ReachForce • MarketOne • Target 250 • IMI • Turn • Kern • GyroHSR • Liquid • Loomis Group • Resource • Godfrey Q • Via Luna Group • JWT Direct Marketing

  14. CRM Fusion • Brand/Sales • MassImpact • MassEffect • ReassignOwnership • MassBackup • Cleansing Tools • Discovery Tools • Verification Tools • Dupe Blocker • People Import • Strategy • Creative • Search Engine Marketing • Automation • Online Support • Search Engine Optimization • Global Teleservices • Telemarketing

  15. GyroHSR • CRM • List Building • Branding • Strategy • Research • Planning • Direct/CRM • Social Network Marketing • Sales Promotions • Media • Creative • Search • Digital • Experiential • Lead Generation • Marketing Automation Tools • Public Relations • Dashboard/ Reporting • Global Teleservices • Telemarketing

  16. MarketOne • CRM • Leads • Profiling • Email Marketing • Reach Surveys • Web Marketing • Event Marketing • Partner Marketing • Reach Surveys • Real Time Notifications • List Enhancement • Eloqua • Data Services • Database • Brand/Sales • Direct Marketing • Search Engine Marketing • Search Engine Optimization • Creative • Strategy

  17. ReachForce • Brand/Sales • Lead Generation • Direct Marketing • Creative • Discover • Capture • Refresh • Relevance & Repair • Insight • Smart Contacts • Marketing Automation Tools • Connect • Convert • Automation • Dashboard/Reporting • Search Engine Optimization • Search Engine Marketing • Strategy • Global Teleservices • Telemarketing

  18. Catapult Advantages

  19. Catapult Advantages • Breadth of Services • Strong Client Relationships • Experience • Proven Success

  20. Catapult Advantages • Only an event agency like Catapult can provide a client with closed-loop marketing. Breadth of Services

  21. Catapult Advantages • Catapult prides itself in it’s trusting client relationships. Strong Client Relationships

  22. Catapult Advantages • Catapult is an established and evolving agency with a broad spectrum of employee experience. Experience and Longevity

  23. Catapult Advantages • There is no question that Catapult’s capabilities run deep and this can be seen in their lengthy list of success stories. Proven Success

  24. Discovering Opportunities

  25. Discovering Opportunities • This is what YOU said you’d like to see change here at Catapult. Your Voices Were Heard

  26. JPEG

  27. Recommendations

  28. Recommendations • Catapult is a closed-loop-marketing agency with three unified professional teams that specialize in demand generation Define Catapult

  29. Recommendations • Same schedules/meetings • View each other partners • Closing the inner loop • Open communication Unify The Company

  30. Recommendations • HARO • Social Media • Website • PR • Marketing tools Market Catapult

  31. Recommendations • Never stop Learning • Leverage Technology Always be on the Forefront

  32. Recommendations • Skills/Knowledge • Geographically • Clients • Vertically (more than tech industry) Explore Growth Opportunities

  33. Recommendations • Consider recommendations • Schedule a meeting • Implement a plan • Take action The Next Step is YOURS

  34. Elevator Pitch Catapult is a closed-loop marketing agency with three professional teams that specialize in demand generation, data services and target profiling. While other one-dimensional agencies might provide you with creative templates, we develop unique, well-thought-out,creative campaigns. Catapult is a business-to-businessintegratedmarketing agency that can meet all your marketing needs and provide effective, measurable results. We have built strong and lasting relationshipswith clients such as Juniper, eBay, and Citrix. These are just a few companies that have trusted us to turn a budget into a successful marketing campaign and we hope you will join our list of success stories.

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