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ATCA – Maximizing Performance

Learn how AudioCodes, a VoIP leader, provides innovative ATCA solutions for advanced applications. Discover the benefits of high density and reliability, cost savings, and easy scalability for carrier businesses. Join us at the Keynote on Thursday to explore more!

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ATCA – Maximizing Performance

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  1. ATCA – Maximizing Performance Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822

  2. AudioCodes – A VoIP Leader • 13 Years of Operation Focusing on VoIP Media Gateway & Media Server Technology • Field proven technology: Over 12 Million Channels shipped to over 100 Countries • Enabling the VoIP leading OEM’s and TEM’s • Key originator of ITUG.723.1 standard for VoIP • Leader in Innovation and Density of VoIP Solutions • Financially strong and stable

  3. The Big Picture

  4. New Applications More than “just connectivity” • Applications create value • Applications create “stick” Differentiation = Long-Term Customers Example: • Nextel’s PTT

  5. Unleashing the Applications Advanced Applications Require: • Additional computing resources • Host Processor • Signal Processing • Automatic Speech Recognition (ASR) • Text to Speech (TTS) • Conferencing • Depend on access to faster and denser CPU resources

  6. Reliability • Problem: Bigger cards cause bigger problems • Solution: Redundancy and fail-over

  7. Carrier Business Model Recipe For Growth: • Build Phase I Infrastructure • Add customers • Grow revenue • Repeat

  8. All on One Card Solution for some carriers: • All functionality on one card • Add more of the same as demand increases • Each card contains all needed resources • Cost savings through commonality • Leverage AMC Modules Redundancy Strategy • Similar to Internet – Route around bad equipment

  9. Mix-n-Match Alternative Solution: • Dedicated cards for specific functions • Network Interface • CPU • Media Gateways • Media Server • N+1 Redundancy • Harder to scale • More Expensive • More Reliable Redundancy Strategy: • Fail-over and Hot-swap

  10. Managing Shelf Expenses Increased Density Reduces OPX costs: • Managed Facilities cost $$$$ • Physical Space • Heating / Cooling / Lighting • Physical Security and Access • Less shelf space = more customers in the same space • Re-using older facilities • Need room for both during transition

  11. Cost of Connecting Connectivity is a Major Expense to Carriers • PSTN Interfaces • IP Connections • Wiring • Multiplexers • Switches Higher Density Reduces Costs: • Example: One OC3 costs less than 84 separate T1 circuits

  12. Density Comparison Graph showing square inch comparison between PCI, cPCI and ATCA

  13. Reduced Development Effort • Using standard ATCA platforms: • Saves development time • Reduces CAPX for lab equipment • Eliminates most homologation testing • Reduces inventory costs • Why wait for proprietary hardware designs?

  14. 2016 ch. with AMC CPU+HDD Modular Solution Approach 4032 ch.

  15. Summary • Motivation behind advanced applications • Two approaches to solutions • Advantages of ATCA for applications • Looking forward to hearing about your application!

  16. Thanks Come and meet us at the Keynote! Thursday @ 5:15 Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822

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