1 / 11

Visual RHETORIC PRESENTATION

Visual RHETORIC PRESENTATION. Pedigree Dentastix by: Mallory Bridgman. Background Information. The purpose of this a dvertisement is to persuade p et owners to buy Dentastix t o eliminate bad breath. Fabrizio Russo, Rossana Tocchi, and Mara Rizzetto all designed this

corin
Télécharger la présentation

Visual RHETORIC PRESENTATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Visual RHETORIC PRESENTATION Pedigree Dentastix by: Mallory Bridgman

  2. Background Information • The purpose of this • advertisement is to persuade • pet owners to buy Dentastix • to eliminate bad breath. • Fabrizio Russo, • Rossana Tocchi, and Mara • Rizzetto all designed this • advertisement for Pedigree. • The advertisement was • published by Mars, • Incorporated and TBWA Milan • advertising companies. • This advertisement was created in December 2008 for Pedigree Dentastix.

  3. Audience Who was the intended audience of this advertisement?

  4. Audience The intended audience for this advertisement would be pet owners. More specifically, pet owners whose pets have bad breath.

  5. Point of View/Intention What is the point of view in this advertisement? What were the artist’s intentions while creating this advertisement?

  6. Point of View/Intention • The point of view in this • advertisement would be • whoever is viewing the • advertisement. You are • seeing what someone who • happened upon this scene • would be seeing. The point • of view is first-person. • The artist’s intentions were to make the dog and the bird the focus of the ad. The • background is blurry and you cannot make out what is behind the two animals. The • artist wanted you to only see the animals because that is the only important part of the • ad. The artist also intended for the advertisement to be humorous.

  7. Techniques/Composition Factors What techniques were used in this advertisement to make the advertisement more effective?

  8. Techniques/Composition Factors • The artist used many artistic • techniques while creating this • advertisement. • The light is soft and helps • bring the focus to the two • animals. • The two animals are • clearly in focus and the • background is blurred. • The two animals are vibrant • in color, but the background is dull and gray. • The vantage point of the photograph would be somewhere behind the bird’s cage, • facing the dog. • The photographed is balanced, but the dominant point of the photograph would be • the dogs mouth, which puts emphasis on the purpose, which is dog’s having bad breath • and it being prevented by Dentastix.

  9. Appeals Does this advertisement appeal to logos, ethos, or pathos?

  10. Appeals • The advertisement appeals • to pathos because it is humorous. • it appeals to your feelings about • your dogs having bad breath too, • which are probably not good • emotions. This would make you • want to buy these Dentastix. • This advertisement appeals to ethos • because the product is made by Pedigree. • pedigree is known for making dog products • for years. This makes Pedigree and • therefore, the advertisement, credible. • This advertisement does • not really appeal to logos. • It is a light-hearted • advertisement and uses no • statistics or facts to try • and be persuasive.

  11. Works Cited • “Against bad breath”, Advertolog, n.p. December 2008. Web. 25 February 2013. <http://www.advertolog.com/pedigree/print-outdoor/against-bad-breath-12698655/>

More Related