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Visual Rhetoric

Visual Rhetoric. Because everything’s an argument. Just like written texts, images serve rhetorical purposes as well. They were created by a rhetor about a subject aimed at a particular audience .

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Visual Rhetoric

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  1. Visual Rhetoric Because everything’s an argument

  2. Just like written texts, images serve rhetorical purposes as well. • They were created by a rhetor about a subject aimed at a particular audience. • Most visuals have a purpose that is achieved through a combination of images and text. Pictures have messages?

  3. Approach a visual in the same way as you would a written text. • That is, identify the key components of the rhetorical situation: • Who is the rhetor? • Who is the audience? • What is the subject? • What is the rhetor’s purpose? • What is the context? • What is the exigence? Where to start

  4. Because you are more accustomed to analyzing text, you may start there. • What text is included? • Why? • How does the text add to the rhetor’s purpose? • In what ways is the text directed to the particular audience? Where to start

  5. Once you have made some sense of the text, you may not venture into the murky waters of the visual itself. • Some things to consider: • Use of colors • Placement of text vs. pictures • Size • Contrast • Details—strategically placed • Consider these aspects in relation to the audience, the rhetor, and the purpose. • What is the reasoning behind each visual aspect? • Remember: You must analyze. It’s not enough to point out the use of a certain color. You need to make something of it. Why does the rhetor use that color? Beyond the text

  6. When analyzing visual rhetoric, you need to develop a thesis just as you would for written rhetoric. • Your thesis should identify the rhetor, the rhetor’s purpose, and several (2-3) particular aspects of the image that are most powerful in creating the visual’s argument. • See pp. 65-67 in TLOC. Developing a thesis

  7. What is the design/structure of the visual? • What do you immediately notice? • What might be hidden? • What does this tell you about the context and purpose? • What is the purpose of the visual? • What thesis or point of view does it argue? • How do the images and text fit together? • What does the image say, explicitly or implicitly, about the person or culture that created it? What does it say about the audience? • See TLOC pp. 131-134. Further considerations

  8. What’s the argument?

  9. What’s the argument?

  10. What’s the argument?

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