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Visual Rhetoric

Visual Rhetoric. Taylor Montgomery You can be a hero after you die. Make the organ donor pledge. AP Language Letitia Hughes 2 nd period. Logos?. Logos?.

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Visual Rhetoric

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  1. Visual Rhetoric Taylor Montgomery You can be a hero after you die. Make the organ donor pledge. AP Language Letitia Hughes 2nd period

  2. Logos?

  3. Logos? • The organ donating symbol and quote on the bottom right of the picture gives you the logical appeal because someone is sponsoring this. The quote says “You can be a hero even after you die. Make the organ donor pledge”.

  4. Ethos?

  5. Ethos? • The quote says “You can be a hero after you die. Make the organ donor pledge”. This quote brings out ethical appeal because it is saying if you donate your organs you become a hero and its an ethical thing to become a donor and to be a hero.

  6. Pathos?

  7. Pathos? • This picture appeals to emotions because the man is laying in the street dead and you feel compassion towards the man. Also it tells you that you are a hero if you donate your organs and everyone wants to be a hero and help people out.

  8. Audience?

  9. Audience? • The audience for this picture would be people over the age of 18 because they can sign for organ donating without a parents signature. This is shown in the picture because the people portrayed in this ad are all adults.

  10. Point of View?

  11. Point of View? • The point of view of this picture is that if you donate your organs then you become a hero. They support donating organs and are trying to per sway you do sign the donor pledge. They are trying to get the message of donating organs out so they can help more people. The people who created the ad is a organ donating organization.

  12. What is omitted?

  13. What is omitted? • The rest of the street that the man was crossing is omitted from the picture to bring more focus on that one scene. One of the most important thing that was omitted was weather it was the man who had gotten hit or the woman who was driving the car fault that the man was hit in the first place. The reason he was crossing the street is absent from this picture. There could be other cars that were behind the two in the picture and they could also have wreck too. We also don’t know if the man had a family or was single.

  14. Contrast?

  15. Contrast? • The mans pale complexion that was hit by the car to give emphasis on him because he is the main focus of the picture is contrasted. Also the green car on the street which was the car that hit the man that was killed. The blue shirt of the car driver rushing to the man to help him. The dark red color of the blood on the street from the man is also highlighted to give more of the affect that the man is dead or close to death.

  16. Techniques and composition factors?

  17. Techniques and composition factors? • Aesthetics • The font size is small to keep attention in on the scene. • Juxtaposition • The man is closer to the green car to give more emphasis that it was the one that hit him. • Saturation • The mans face is blurry to sort of take focus off of him and his features and bring to the message and him being killed.

  18. Citation • http://www.coloribus.com/focus/agitating-organ-donation-ads/11972905/ • Credits & Description: • You can be a hero after you die. Make the organ donor pledge. • Advertiser: France ADOT • Product: Organ Donation • Agency: CLM BBDO PARIS Photographer: CédricDelsaultExecutive Creative Director: Gilles FichtebergExecutive Creative Director: Jean-François Sacco Head of Art: Sylvie EtchemaitéArt Director: Lucie VallotonCopywriter: julienperrardCountry: France Other Credits: Account manager: Pascal Couvry

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