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Visual Rhetoric

Visual Rhetoric. By: M Fryman. Smoking is Suicide. Initial Interpretations. This photo is meant to visualize the affects that smoking can have on an individual. The photo is meant to send an immediate and straightforward idea to the viewer about the affects of smoking. Appeal to Pathos.

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Visual Rhetoric

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  1. Visual Rhetoric By: M Fryman

  2. Smoking is Suicide

  3. Initial Interpretations • This photo is meant to visualize the affects that smoking can have on an individual. • The photo is meant to send an immediate and straightforward idea to the viewer about the affects of smoking.

  4. Appeal to Pathos • This photo sends a strong emotional appeal by using a gun to visualize the harm that is being inflicted on oneself when smoking. • By using a more straightforward suicidal notion the photographer sends stronger emotional effects than a picture of someone just having a cigarette in their mouth.

  5. Appeal to Ethos • This image is meant to appeal to us at an ethical level by visualizing a very common form of suicide that many of us have seen or been affected by in our own lives. • It goes against our very views of life to end our existence, which makes the image very effective.

  6. Balance • By making the gun almost the same size as the person and making it a color that stands out with the black background the artist is stressing the importance of the gun. Your eyes are immediately drawn to the gun. • The picture is very well balanced. After the initial reaction to the gun your eyes take in the image as a whole and it is very easy to look at the image without always focusing on one part.

  7. What if the gun were omitted from the image? • The gun creates the whole effect that the image has on the viewer. Without the gun the image just becomes an image of a guy smoking with a small message in the text. It is not as effective because there is very little emotional or ethical impact in the image.

  8. Why is a stronger emphasis not placed on the text? • The text in the image is placed as if the artist does not want you to see it. • By doing this the artist puts a stronger emphasis on the visual elements of the picture which are drastically more effective than the text. The image would lose very little effect without the text.

  9. Is the image effective as a whole? • The image is very effective as a whole because the image mixes pathos, ethos, and visual balance to make it a very emotional image for smokers. • By viewing this image smokers may come to realize that they, by smoking, are doing the same thing to themselves that anyone else may do with a gun. They are just killing themselves more slowly than a gun would.

  10. Citations • Ashcraft, Kelly . Smoking is Suicide- Gun. 2007. Smoking is Suicide, Unknown Location. www.flickr.com. Web. 17 Jan. 2012.

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