1 / 29

Unleashing the Power of RSS and Blogs: A Guide for Connectivity and Influence

Discover how RSS feeds and blogs can transform your online presence, attract readers, and boost your visibility. Learn why these tools are essential for marketing, tracking, and community building.

cornell-boyle
Télécharger la présentation

Unleashing the Power of RSS and Blogs: A Guide for Connectivity and Influence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blogs and RSS – Trawling the Internet for Meaning

  2. Agenda • What’s a Blog? • What’s RSS? • Why should you care?

  3. What’s a Blog?

  4. Blogs • Blogs are • Personal Publishing • Getting to be very influential • Infoworld (technology) • Scoble (MS Evangelist) • InstaPundit, Andrew Sullivan (politics) • Etc

  5. Blogs

  6. What’s a Blog? • I started to notice blogs about 3 years ago

  7. What’s a Blog An Ad-hoc editorial page

  8. Searching for Readers

  9. Interest • The first few months, readership was light RSS Came up. What?

  10. Interest • RSS • http://backend.userland.com/rss • It turns out that Syndication is very important

  11. RSS and Aggregation

  12. RSS • RSS is an XML format • A channel • Items in a channel • Title • Link • Description

  13. RSS • The format is a rich, extensible way to convey a headline service

  14. RSS • So I added an RSS Feed • Traffic went up! • Still had no idea what it was good for

  15. Aggregators

  16. BottomFeeder

  17. Why Should You Care?

  18. Google Juice • “Tom Nies” • First Cincom Mention: My blog (2nd) • Next one: 6th • Cincom • First Cincom Mention: Cincom Smalltalk Home • Home page - nowhere • BottomFeeder • Top of the list

  19. Google Juice • Search Feeds for VisualWorks, ObjectStudio, Cincom Smalltalk • Regular mentions • Same for VA Smalltalk • Virtually invisible • Reflected in Google searches for Smalltalk

  20. Tracking • I have 41 search feeds • Track our products • BottomFeeder • Smalltalk • The competition • People will talk about your product(s) • Do you want to know what they are saying?

  21. Demo

  22. What’s it Good For? • An opt-in audience

  23. What’s it Good For? • We use it extensively in the CST Group • Feeds for our Bug reporting • Feeds for the blogs • Feeds for our Wikis • Feeds for our Version control tool • There’s support for this for CVS as well

  24. Marketers • What does your company do? • Connect with actual people

  25. Product Managers • Publicize your product • Tech features • What problem it solves • Who should want it • Microsoft, Sun, IBM – all in • We do a lot for Cincom Smalltalk – there are 20+ bloggers for CST at http://www.cincomsmalltalk.com/userblogs

  26. Technical Leads • What the product does • How it does it • Gain ‘tech cred’

  27. Summary • So what’s all this being used for • Publicity • Project Management • Marketing • Community Building • Communication

  28. Summary

  29. Contact Info • James Robertson • Jarober@gmail.com • Jrobertson@cincom.com • BottomFeeder • http://www.cincomsmalltalk.com/BottomFeeder • Silt • http://www.cincomsmalltalk.com/CincomSmalltalkWiki/Silt

More Related