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Increasing Participation in Social Good Programs: Logistics, Audio, and More

Join us to learn how to increase participation in social good programs through live video, candidate engagement, metrics, and measurement. Get creative and empower your employees to be credible spokespeople. Discover the benefits of using platforms like Facebook and Periscope. Focus on mobile to engage candidates and use automation to streamline the process. Measure your success and leverage digital strategies for effective social recruiting.

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Increasing Participation in Social Good Programs: Logistics, Audio, and More

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  1. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

  2. LOGISTICS Audio is also available over a phone line • Dial in number: 1-866-365-3921 • Conference Code: 7247886139 Submit questions at any time during the presentation: • Type directly into the Chat window on your screen • Email info@PEATworks.org • Tweet @PEATworks using #PEATTalks Captioning is available: • http://www.captionedtext.com/client/event.aspx?CustomerID=1314&EventID=3417326 • Short link: http://bit.ly/2hCvoaO HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

  3. OUR AGENDA • TOPIC 1: • LIVE VIDEO • TOPIC 2: • GETTING CREATIVE • TOPIC 3: • CANDIDATE ENGAGEMENT • TOPIC 4: • METRICS AND MEASUREMENT

  4. THE PERCENTAGE OF TOTAL MEDIA TIME SPENT ON SOCIAL MEDIA HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Nielson Social Media Report

  5. SOCIAL RECRUITING UNIVERSE HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

  6. THE CANDIDATE LANDSCAPE • Mobile first world • Resources at their fingertips • Candidates expect experiences • Creativity wins!

  7. GOING DIGITAL

  8. LIVE VIDEO BENEFITS Opportunity to engage candidates in real time Demonstrates authenticity which builds trust Humanizes the hiring process

  9. EMPLOYEES MOST CREDIBLE MOST TRUSTED SPOKESPERSON TO COMMUNICATE EACH TOPIC HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Edelman Trust Barometer

  10. FACEBOOK VIDEO

  11. PERISCOPE VIDEO

  12. CHOOSING A PLATFORM

  13. A PICTURE IS WORTH A THOUSAND WORDS

  14. CREATIVITY WINS

  15. EMPOWER THE EMPLOYEE

  16. CREATE A “VIRTUAL” EXPERIENCE

  17. A NOD FROM MARKETING • Programmatic job posting • Pay per candidate “click” • Uses ads across web to target job seeker

  18. PROGAMMATIC JOB MARKETING

  19. WHERE TO START • 1. Know your audience • 2. Get an executive sponsor • 3. Research the marketplace • 4. Lighthouse your idea • 5. Focus on metrics

  20. AVERAGE SHARE OF WEEKLY ACTIVITY ON EACH PLATFORM: BREAKDOWN BY DAY 2016 Nielson Social Media Report 20

  21. AUTOMATION IS YOUR FRIEND • Used to organize and plan your content • Helps focus your efforts • Allows time for content and graphic creation • Can be as simple as a Google doc

  22. AUTOMATION IS YOUR FRIEND • STEP 1: Leverage your ATS • STEP 2: Create message templates, like SMS • STEP 3: Use CRM, Gmail or Chrome Extensions

  23. FOCUS ON MOBILE TO ENGAGE CANDIDATES • Non HTML emails • Customized messaging • SMS

  24. FOCUS ON MOBILE TO ENGAGE CANDIDATES

  25. FOCUS ON MOBILE TO ENGAGE CANDIDATES

  26. FOCUS ON MOBILE TO ENGAGE CANDIDATES

  27. GO DIGITAL TEXT: ‘JMM’ T0 55678

  28. MEASUREMENT & METRICS • Source of hire • Impressions • Conversions • Engagements • Clicks • Time to fill

  29. GOOGLE ANALYTICS

  30. FINAL THOUGHTS Social recruiting is creativemarketingbuilt on the foundations of measurementand metrics. Don’t be afraid to experiment and make mistakes.

  31. YOUR TAKEAWAYS 1. Prioritize digital talent attraction efforts 2. Create momentum with small wins 3. 5 digital strategies for every recruiter 4. Establish ROI focused on metrics 

  32. Q&A ? ? ?

  33. sources SPEAKERS 2016 Candidate Experience Report workolo.gy/c-and-e 2016 Edelman Trust Barometer workolo.gy/ed-trust How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring 2016 Nielsen Social Media Report workolo.gy/nielsen-sm Jessica Miller-Merrell @jmillermerrell How Gap Uses VR to workolo.gy/vr-hr LinkedIn: bit.ly/jmillermerrell

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