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#MEPI Social Media Workshop

#MEPI Social Media Workshop. by. J.R. Osborn Communication, Culture & Technology Georgetown University who3@georgetown.edu www.glitterdustfilm.com www.jrsfantasticmachines.com. Plan for the Day. Introductions and Overview

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#MEPI Social Media Workshop

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  1. #MEPISocial Media Workshop by J.R. Osborn Communication, Culture & Technology Georgetown University who3@georgetown.edu www.glitterdustfilm.com www.jrsfantasticmachines.com

  2. Plan for the Day • Introductions and Overview • Lessons learned from WaelGhonim'sRevolution 2.0"KullenaKhaledSaid” • Varieties of social media: benefits and disadvantages • Social Media Strategy • LUNCH (12:30) • WordPress Blog Workshop • Building our Blogs • Search Engine Optimization

  3. Lessons Learned from WaelGhonim • Voice: confrontational vs inclusive, Egyptian colloquial Arabic • "KullenaKhaled Said spoke the language of the internet generation. The tone of the page was always decent and nonconfrontational." -- this carried over into the physical activities • Voice: who is behind this message, individual political organization, business? • Virtual world represents or parallels the physical world(reporting vs. activation) • Importance of Video: did Khaled Said have one? / Importance of photos: see the movement vsnameless posts

  4. Lessons Learned from WaelGhonim • Organization/Activation Strategies • changing profile image • organizing physical meet-ups • constant reporting/online activity during the event • Organizational steps: • joining • liking/commenting • participating • activating (from a commenter!) • Online/Offline Interaction • Plan online, do offline (mirror events), share online

  5. Filter Bubbles? The possibility that “social search” will only provide you with more of what you already like. Education/knowledge/change occurs when we come in contact with something different. Filter Bubbles by Eli Pariser @ TED:bit.ly/Eli_Parser_TED

  6. Tweet this: (or Facebook post) • Idon't understand arabictypography! • Still looking at fonts…. • These are the best: http://www.khtt.net/page/106

  7. Tweet this: (or Facebook post) • What Arabic #font do you like (and why)? • Khatt Foundation for Arabic Typography: http://www.khtt.net/ • Really digging the matchmaking project: http://www.khtt.net/page/106

  8. Tweet this: (or Facebook post) • Idon't understand arabictypography! • These are the best: http://www.khtt.net/page/106 --- OR --- • What Arabic #font do you like (and why)? • Really digging the Khatt Foundation #font matchmaking project: http://www.khtt.net/page/106

  9. Tweet this: • Matchmaking #fonts balance size and weight across Arabic and English. I’m looking for one for visual consistency on my blog. #Typography • One of the best recent projects Khatt Network: http://www.khtt.net/page/106 • I chose the #Fresco #FrecoArabicmatchmaking #fonts. Check it out: myblog.wordpress.com

  10. WordPress Blogs • By today you must have: • Bio/About • Vision Statement • 1 Post: Thoughts on Kullena Khalid Said and Social Media • Categories: MEPI Project, Advocacy • Email your blog address to who3@georgetown.edu • Post something every day (login) • Experiment: add video, photos, add widgets

  11. Social Media Strategy • Create a presence – audience? theme? voice? FOCUS!!! • Implementation – Regularity. Integration. Engagement. • Reciprocity – Shout Outs. Humility. Sharing. Participation. • Monitor and Momentum (M&M)

  12. SEO (Search Engine Optimization)

  13. The Paris Hilton Problem

  14. Problem: The Web is not Flat Solution: PageRank™

  15. PageRank™ From GOOGLE: PageRank™ reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages deemed important receive a higher PageRank™ and are more likely to appear at the top of the search results. PageRank™ also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.

  16. Page rank

  17. Increasing Blog Traffic • Promotion (email signature, business cards, papers, etc.) • Share links on other platforms and target “sharers” • Participate in relevant communities • Cross Reference (your posts and others) • Use Keywords: Google Adwords • Blog Registries • Study your analytics (Google Analytics, Wordpress Stats) • Go Offline: attend and host events • Consistency: keep writing!

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