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MEPISocial Media Workshop: Strategies for Effective Online Engagement

Join us for a comprehensive workshop led by J.R. Osborn at Georgetown University, focusing on the intersection of communication, culture, and technology in social media. Explore lessons learned from Wael Ghonim's "Revolution 2.0", understand the advantages and disadvantages of various social media platforms, and develop effective strategies for building and optimizing your WordPress blog. Participate in discussions about online and offline interaction, filter bubbles, and the importance of visual content. Learn to create impactful online presences and engage audiences meaningfully.

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MEPISocial Media Workshop: Strategies for Effective Online Engagement

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Presentation Transcript

  1. #MEPISocial Media Workshop by J.R. Osborn Communication, Culture & Technology Georgetown University who3@georgetown.edu www.glitterdustfilm.com www.jrsfantasticmachines.com

  2. Plan for the Day • Introductions and Overview • Lessons learned from WaelGhonim'sRevolution 2.0"KullenaKhaledSaid” • Varieties of social media: benefits and disadvantages • Social Media Strategy • LUNCH (12:30) • WordPress Blog Workshop • Building our Blogs • Search Engine Optimization

  3. Lessons Learned from WaelGhonim • Voice: confrontational vs inclusive, Egyptian colloquial Arabic • "KullenaKhaled Said spoke the language of the internet generation. The tone of the page was always decent and nonconfrontational." -- this carried over into the physical activities • Voice: who is behind this message, individual political organization, business? • Virtual world represents or parallels the physical world(reporting vs. activation) • Importance of Video: did Khaled Said have one? / Importance of photos: see the movement vsnameless posts

  4. Lessons Learned from WaelGhonim • Organization/Activation Strategies • changing profile image • organizing physical meet-ups • constant reporting/online activity during the event • Organizational steps: • joining • liking/commenting • participating • activating (from a commenter!) • Online/Offline Interaction • Plan online, do offline (mirror events), share online

  5. Filter Bubbles? The possibility that “social search” will only provide you with more of what you already like. Education/knowledge/change occurs when we come in contact with something different. Filter Bubbles by Eli Pariser @ TED:bit.ly/Eli_Parser_TED

  6. Tweet this: (or Facebook post) • Idon't understand arabictypography! • Still looking at fonts…. • These are the best: http://www.khtt.net/page/106

  7. Tweet this: (or Facebook post) • What Arabic #font do you like (and why)? • Khatt Foundation for Arabic Typography: http://www.khtt.net/ • Really digging the matchmaking project: http://www.khtt.net/page/106

  8. Tweet this: (or Facebook post) • Idon't understand arabictypography! • These are the best: http://www.khtt.net/page/106 --- OR --- • What Arabic #font do you like (and why)? • Really digging the Khatt Foundation #font matchmaking project: http://www.khtt.net/page/106

  9. Tweet this: • Matchmaking #fonts balance size and weight across Arabic and English. I’m looking for one for visual consistency on my blog. #Typography • One of the best recent projects Khatt Network: http://www.khtt.net/page/106 • I chose the #Fresco #FrecoArabicmatchmaking #fonts. Check it out: myblog.wordpress.com

  10. WordPress Blogs • By today you must have: • Bio/About • Vision Statement • 1 Post: Thoughts on Kullena Khalid Said and Social Media • Categories: MEPI Project, Advocacy • Email your blog address to who3@georgetown.edu • Post something every day (login) • Experiment: add video, photos, add widgets

  11. Social Media Strategy • Create a presence – audience? theme? voice? FOCUS!!! • Implementation – Regularity. Integration. Engagement. • Reciprocity – Shout Outs. Humility. Sharing. Participation. • Monitor and Momentum (M&M)

  12. SEO (Search Engine Optimization)

  13. The Paris Hilton Problem

  14. Problem: The Web is not Flat Solution: PageRank™

  15. PageRank™ From GOOGLE: PageRank™ reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages deemed important receive a higher PageRank™ and are more likely to appear at the top of the search results. PageRank™ also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.

  16. Page rank

  17. Increasing Blog Traffic • Promotion (email signature, business cards, papers, etc.) • Share links on other platforms and target “sharers” • Participate in relevant communities • Cross Reference (your posts and others) • Use Keywords: Google Adwords • Blog Registries • Study your analytics (Google Analytics, Wordpress Stats) • Go Offline: attend and host events • Consistency: keep writing!

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