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Teachers’ Workshop: Social Media # NYSETeachers

June 2014. Teachers’ Workshop: Social Media # NYSETeachers. Why Social Media is Important for Business.

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Teachers’ Workshop: Social Media # NYSETeachers

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  1. June 2014 Teachers’ Workshop: Social Media #NYSETeachers

  2. Why Social Media is Important for Business • “We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”-Pete Cashmore, Founder of mashable.com • “When you give everyone a voice and give people power, the system usually ends up in a really good place.”-Mark Zuckerberg, CEO & Founder of Facebook • “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”-Bryan Weiner, CEO at Digital Agency 360i

  3. Why Social Media is Important for Business • Demographic: Over 1 billion people/companies globally are on social media • Searches: Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%). • Communication: Offers a quick and simple method of communication with transparency to the public • Monitor: Breaking news takes place on social media and its important to monitor all relevant dialogue on the industry and company.

  4. Social Media: Introducing Twitter • What is Twitter? • Who should I follow? • NYSE Teachers’ Workshop Team: @britmarinucci @nysecamille, @stevewheelernyc, Speakers: @LouPastina, @Mags_51, @NYSERonB, @Mike1012 Companies: @NYSE, @NYSEEuronext, NYSE_ETP, @NSYETech, @NYSE_Liffe, @NYSECam, @NYSEHulkFist, @nysetv • News: @CNBC, @CNNNYSE, @SquawkCNBC, @marketwatch, @foxbusiness • How do I tweet articles? • Bitly.com • What is a Hashtag? • #NYSETeachers, #NYSEFloor, #NYSE, #NYSEBell, #NYSEARCA, #NYSEETP, #NYXINDICES, #NYSEEQUITIES, #NYSEOPTIONS, #NYSEMKT, #FinLit, #EduChat, #trading, #business, etc.

  5. Teaching Teachers to Tweet TWEETER’S HANDLE Brittany Michelle @britmarinucci · May 5 Last week to apply for a Fellowship for the Teachers Workshop @NYSEEuronext! #teachers#finlit#education#businesshttp://www.nyx.com/teachers  MENTION HASHTAG WEBSITE URL LINK

  6. Social Media: Tweet Talk

  7. Social Media: Tweet Talk

  8. Social Media: Creating Conversations Twitter examples: Staying connected

  9. Twitter Examples: Staying Connected

  10. Social Media: Hashtracking Report • #NYSETEACHERS HashTracking.com Report • 116 tweets generated 1,389,143 impressions, reaching an audience of 285,074 followers within the past 24 hours • Calculated from up to about 1500 tweets | Generated Fri Jun 29 2012 14:06:54 GMT-0400 (Eastern Daylight Time) • Top 10 Impressions: • nyse_euronext: 781,920 • fleejack: 397,760 • eleesha: 164,973 • race2diversity: 32,540 • britmarinucci: 4,237 • unitedathletes: 1,533 • financemuseum: 1,813 • elumonoproject: 848 • tasha0075: 704 • stevewheelernyc: 666

  11. Thank you! • For more information, tweet @britmarinucci

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