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Communicating With Customers

Communicating With Customers. Jamie O’Donnell SEO-PR August 6, 2006. “A panoply of offerings and options” for communicating with customers.

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Communicating With Customers

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  1. Communicating With Customers Jamie O’Donnell SEO-PR August 6, 2006

  2. “A panoply of offerings and options” for communicating with customers • SEO-PR has optimized web sites, press releases, blogs and RSS feeds for Accenture, Consumer Reports, Southwest Airlines, Verizon SuperPages.com, the Wharton School and other clients • Before SEO-PR, I was President and co-founder of IDM Partners, an online direct marketing agency that integrated telemarketing and direct mail with email and targeted online advertising • IDM’s clients included Microsoft’s Great Plains Division, IBM Global Services, Palm Computing, GE Capital IT Solutions, Sprint, UPS, EDiets and Planet Out

  3. In 20th century, some invested in telephones, others in loudspeakers • “After taking power in 1917, the new Soviet rulers could have invested in telephone networks, as other nations were doing at the time, but chose instead to emphasize another emerging communication technology – loudspeakers.” Source: Paul Starr, The Creation of the Media, 2004

  4. Do customers think of RSS feeds as telephones or loudspeakers? • RSS technology allows you to identify the content that interests you most and have it delivered directly • But, Feedster has indexed 44,167,770 feeds • Average Bloglines user tracks more than 20 news feeds • The most we’ve ever heard of is 1,400 news feeds • Not everybody has the stamina for that amount of information Sources: Consumer Reports, Feedster and Bloglines

  5. We created six RSS feeds and optimized titles and descriptions Source: http://www.consumerreports.org/cro/customer-service/rss-feeds/index.htm

  6. They added feeds to their site and we submitted them to 80 directories Sources: http://www.press-feed.com/ and RSS Submit

  7. Key was creating “news I can’t find elsewhere,” not creating RSS feeds Sources: Blogads, March 2005, and http://www.consumerreports.org/rssfeed/cars.xml

  8. Daily blog citations and LinkRank jumped when RSS feeds launched Sources: IceRocket Blogs Trend Tool, Nov. 12, 2005; PubSub SiteStats, Nov. 12, 2005

  9. In 21st century, some organizations lecture, others hold conversations • “Journalism schools need to reflect the evolution from a lecture mode to a conversational mode. At a minimum, journalism schools should insist that students understand genuine interactivity, which is the basis for a conversation with the audience.” Source: Dan Gillmor, We the Media, 2004

  10. Do potential MBA students want to hear lectures or hold conversations Source: http://mba.wharton.upenn.edu/mba/community/profiles/

  11. Wharton’s MBA Admissions blog’s student2student discussion board Source: http://mba.wharton.upenn.edu/mba/

  12. Think about term users would type to find your post and actually use it Source: http://s2s.wharton.upenn.edu/wh-wharton/messages/?msg=14727

  13. Wharton MBA Admissions Blog ranks #2 for term mba admissions Source: Google, Aug. 2, 2006

  14. 94% of students seeking full time employment report full time offers

  15. In addition to RSS feeds and blogs, we also optimize press releases • Newsforce and Business Wire have announced: • Keyword research tool • Press release SEO tool • Link building tool • News release distribution • News search engine ranking report • Internet traffic report • Communicating with prospects important, too

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