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From Idea to Business ENT4000

From Idea to Business ENT4000. October 23th, 2009 6th tutorial. Todays lecture. The Profit and Harvest plan Index of a business plan Financial plan Heavy Metal Tracking System – case Ingebrigt Steen Jensen Presentation by you. The Profit and Harvest plan.

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From Idea to Business ENT4000

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  1. From Idea to BusinessENT4000 October 23th, 2009 6th tutorial

  2. Todays lecture • The Profit and Harvest plan • Index of a business plan • Financial plan • Heavy Metal Tracking System – case • Ingebrigt Steen Jensen • Presentation by you

  3. The Profit and Harvest plan • Why is it important to understand finance? • 5 revenue models • Product sales model (Dell) • Subscription (member fee model) (Magazines) • Advertising revenue model (TV) • Transaction fee revenue model (Visa) • Affiliate revenue model (Real estate)

  4. Business modell • High customer relevance, delivers high value • Most profitable customers • Growth vs. Self-finance (50% or more) • Harvest plan • Sale of the firm to an acquiring firm • Sale of the firm’s stock on a public market through an intial public offering (IPO) • Issuance of cash dividends to the owners and investors • Sale of the firm to the managers and employees • Transfer of the firm through gifts and sales to family successors

  5. Business plan HMTS Index of the business plan Financial plan

  6. Ingebrigt Steen Jensen Why are we here? What do we stand for? Where are we going?

  7. Values Ideology BHG

  8. Ideology Whyarewehere? Important to include all theemployees Short, describing, energizing, easy to understand. ”To create a betterday for people” “You should be able to put the text on your tombstone” – Ingebrigt Steen Jensen

  9. Values • What do we stand for? • You should be able to describe a company as a person. • Strong, clear values – helps you make choices. • Leif Vidar – producing sausages ”Generosity, passion and rock’n roll” • Frame

  10. The Big Hairy Gold • Where are we going? • Think big! • No Norwegian company is known by 1% of the world’s population

  11. Good story tellers • Volkswagen Golf vs. Skoda Ocatvia • Branding • Petter Stordalen – Strawberries

  12. Culture • Strong culture • South West Airlines • Hard to copy http://www.youtube.com/watch?v=ivjybzdXVmI

  13. Presentation by you!

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