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From idea

… to market. From idea. Image: renjith krishnan / FreeDigitalPhotos.net. The secret is to focus on your Target Audience. Image: jscreationzs / FreeDigitalPhotos.net. Some of you have identified a fascinating unmet market necessity or an emerging market. Target Audience.

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From idea

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  1. … to market Fromidea Image: renjith krishnan / FreeDigitalPhotos.net

  2. Thesecretis to focusonyour Target Audience Image: jscreationzs / FreeDigitalPhotos.net

  3. Some of you have identified a fascinatingunmet market necessity or an emerging market. Target Audience Some of you have identified a product that is the embodiment of some interesting technology or other innovation source. A rare few of you have product concepts targeted at specific customers.

  4. Target Audience Your value proposition must be relevant to your target market. This means your target market must be clearly defined. Sometimes, a business has to refocus and revisit its targeting, especially if it was not clearly identified in the beginning stages of business. Image: jscreationzs / FreeDigitalPhotos.net

  5. Whoisyour target audience? Understand who will buy your product. Know their age, gender, job, income, ... Whereisyourtarget audiencelocated? Target Audience Image: jscreationzs / FreeDigitalPhotos.net

  6. Itisnecessary to findtheright balance whendefiningyour target market in a waythat causes youraudience to recognizethatyou are talkingspecifically to them. Thisoftenrequirescompanies to narrowdowntheir target market. Target Audience Image: renjith krishnan / FreeDigitalPhotos.net

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