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THE EXCHANGE THEORY

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  1. THE EXCHANGE THEORY TheImportance Of TheIdea Of Exchange in AnthropologicalTheory

  2. The Exchange Theory of BronislawMalinowski • The Exchange Theory of MarcelMauss • The‘Kula’ andThe‘Potlatch’ • TheStudy of Exchange TheoryConsidering Western Economies

  3. Malinowskiand His Theory of Exchange ‘Kula’

  4. TheArticles of Kula • SoulavaMwali

  5. TheFunctions of Kula • Tocreate ‘socialalliance’ • Theabilitytoremain fit andhealthyfor men • Createsgoodsocialrelationsbetweenfamiliesandfriends • Increasepersonalconfidencethroughceremonies. Forex: banishingbadluck

  6. KULA • Wasrooted in myth, backedbytraditionallawandsurroundedwithmagicalrites. • EconomicInstitution • CommunicationSystem

  7. Maussand His Theory of Exchange • Potlatch; a gift exchange ceremony as kula which is in practice in Pacific Northwest Coast. • Thearticles in exchange: Tonga • Potlatchwasbringingthehonour,prestigeor‘mana’.

  8. KULA & POTLATCH • Way of Communication • BringSocialCohesion • Organize theHierarchy in Communities • CleanTheSpirits of People • RepresentthePower, WealthandHappiness

  9. Western Commodity Exchange Systems Gift Exchange Systems Value: Supply and Demand Labour Force Importance Profit Importance No origin No relationships between objects&people Permanent ownership=Wealth Value: The Movement History of the Objects No Labour Force No Profit Origin Importance Deep relationship between objects&people No ownership=Wealthmeanstogivemore

  10. Western Commodity Exchange Systems Gift Exchange Systems MonetaryEconomy,No Trust,Contracts Market EconomyObligations IndividualProfitImportance No Contracts,TrustImportance. Moral Obligations SocialMobilizationImportance

  11. THANK YOU…