Welcome to

1. Welcome to For more information www.ibroadcastpro.com Info@ibroadcastpro.com

2. Thank you for coming • Just half an hour of your time… • 15 minutes presentation • 15 minutes demo

3. Broadcast MAM and playout automation is a crowded market… (Formerly Pro-Bel)

4. …to which we are going to introduce a new player (Formerly Pro-Bel) A new revolutionary family of media asset management and playout solutions. More than a feature-rich “me too” set of products.

5. Focus on what makes iBroadcast ProTM so very different and revolutionary THREE BIG PROBLEMSWITH THE BROADCAST MAM AND PLAYOUT SOFTWARE AT IBC THREE BIG SOLUTIONSTO REVOLUTIONISE BROADCAST MAM AND PLAYOUT THREE BIG COMMITMENTSTHAT OUR PRODUCT WILL DELIVER WHAT IS REQUIRED

6. Part 1: Three big problems with broadcast software at IBC… PROBLEM 1 All broadcast MAM and playout applications on show at IBC this year are built on layers of garbage.

7. Part 1: Three big problems with broadcast software at IBC… First there is about 20GB of operating system. Then about 20GB of third party frameworks. Then there all the libraries and toolkits. And finally the broadcast software developer gets to write their code. Why do we think that this is garbage?

8. Part 1: Three big problems with broadcast software at IBC… How much of this code is written for the functionality that the broadcast application uses? How much processor power is needed to drive all this redundant code? How many programmers are involved from how many companies? Is it any wonder that broadcast software is renowned for its instability?

9. Part 1: Three big problems with broadcast software at IBC… PROBLEM 2 All broadcast MAM and playout software applications on show at IBC this year restrict a broadcaster’s choice.

10. Part 1: Three big problems with broadcast software at IBC… Most applications are restricted to Mac, PC or bespoke broadcast hardware. Most suppliers restrict customers to specific processors - Intel, AMD, SUN, Power PC… Most broadcast suppliers restrict customers to specific IT hardware manufacturers, video cards or in-house manufactured boxes. Playout solutions restrict customers to either all software solutions or only drive external devices.

11. Part 1: Three big problems with broadcast software at IBC… PROBLEM 3 All broadcast MAM and playout applications on show at IBC this year have tired, clunky GUIs.

12. Part 1: Three big problems with broadcast software at IBC… GUIs that have not been substantially changed in style in 10 years, using the traditional Windows look and feel. GUIs that can be customised, making them practical, but even more clunky. Which means… A less positive user experienceleading to reduced productivity and job satisfaction.

13. A hypothesis to consider… iBroadcast ProTMbelieves, and intends to prove to the industry, that… It is possible to develop fully featured, reliable software for the broadcast market that is not built on layers of garbage, that do not restrict the customer’s choice and has modern and engaging GUIs.

14. Part 2: Three big solutions … THREE BIG PROBLEMSWITH THE BROADCAST MAM AND PLAYOUT SOFTWARE AT IBC THREE BIG SOLUTIONSTO REVOLUTIONISE BROADCAST MAM AND PLAYOUT THREE BIG COMMITMENTSTHAT OUR PRODUCT WILL DELIVER WHAT IS REQUIRED

15. Part 2: Three big solutions … SOLUTION 1 For like-for-like functionality, iBroadcast Pro has100,000 times smaller applications

16. Part 2: Three big solutions … iBroadcast Pro is engineered and manufactured by SAO. Which means.. The code is now only written for the broadcast functions that are required. A fully featured playout application, for example, is now only 300KB. Which means… iBroadcast Pro is greener, as it runs on lower power processors and hardware. iBroadcast Pro is inherently more reliable, as there are less lines of code to go wrong, written under direct supervision. iBroadcast Pro is easier to support and develop, as only one company’s code needs to be considered.

17. Part 2: Three big solutions … SOLUTION 2 iBroadcast Pro is truly multi-platform, hardware agnostic and offers a choice of playout approach. Christmas has come early – with all the choice you need!

18. Part 2: Three big solutions … iBroadcast Pro products operate on Mac, PC or bespoke broadcast hardware (that meets a minimum spec). iBroadcast Pro products operate with all processors - Intel, AMD, SUN, Power PC… iBroadcast Pro playout products can be a software only playout solution, with IT hardware only and a choice of video cards. iBroadcast Pro playout products can be traditional, controlling leading third party devices for playout. iBroadcast Pro offer multi-channel playout with some software only channels, some traditional and hybrid. Christmas has come early – with all the choice you need!

19. Part 2: Three big solutions … SOLUTION 3 iBroadcast Pro provides an engaging new generation of broadcast software GUI.

20. Part 2: Three big solutions … Think of the difference between PC graphics and Apple, then take the next step again… Windows and buttons that smoothly fade in when options or choices are made, or the mouse is rolled over. Screens, such as video preview, that smoothly scroll into view when required and smoothly scroll out again. Animated icons and other graphics to make iBroadcast Pro a pleasurable experience. And still with the functionality, workflow and practical tools needed to perform the MAM and playout tasks needed.

21. Part 3: Three big commitments … THREE BIG PROBLEMSWITH THE BROADCAST SOFTWARE ON SHOW AT IBC THREE BIG SOLUTIONSTO REVOLUTIONISE BROADCAST MAM AND PLAYOUT THREE BIG COMMITMENTSTHAT OUR PRODUCT WILL DELIVER WHAT IS REQUIRED

22. Part 3: Three big commitments … COMMITMENT 1 iBroadcast Pro is… Greener (up to 5 times) ANDLower Cost.

23. Part 3: Three big commitments … For like for like functionality, iBroadcast Pro can be up to 5 times greener than the competition. 100,000 times less code and no layers of garbage means less powerful processors needed to operate. Less powerful processors needed means lower cost and size IT hardware is required. Smaller IT hardware has significantly less power consumption, saving even more money. Lower capital cost. Lower operational cost. Greener.

24. Part 3: Three big commitments … COMMITMENT 2 iBroadcast Pro is… Higher Performance ANDMore Reliable.

25. Part 3: Three big commitments … K.I.S.S. = Keep It Simple StupidNo compromise necessary between reliability and performance. iBroadcast Pro databases are factors faster- with a distributed database architecture and Google style search. iBroadcast Pro is inherently more reliable- with 100,000 less code and a strict development approach. With a professional value added reseller programme and central project management and support, project risk will be significantly reduced.

26. Part 3: Three big commitments … COMMITMENT 3 iBroadcast Pro delivers… proven broadcast workflowANDopen third party integration. We’re not throwing the baby out with the bath water!

27. Part 3: Three big commitments … If it isn’t broken, don’t fix it! iBroadcast Pro is not on a mission to change the workflow used in a broadcast environment, although we have some innovative ideas for improvements. iBroadcast Pro adopts proven broadcast workflows and third party integration wherever appropriate to fit smoothly into an existing broadcast operation. iBroadcast Pro will never try to dictate to a broadcaster, rather we will listen to their needs and deliver solutions. We’re not throwing the baby out with the bath water!

28. Now for the demo The first three products from the iBroadcast family.

29. Only 300KB application. • Frame accurate ingest with preview at the desktop. • Lines record – manual (crash) and scheduled. • Tape ingest – with transport control and batch ingest. • File ingest – automatic detection and registration. • Booking and management system. • Dynamic assignment of ingest servers. • Tasks lists and import of load lists. • Metadata addition tools and metadata import.

30. Only 500KB application. • Content registration workflow with proxy creation. • Automatic generation of archivist task lists • Cataloguing workflow with keywords and metadata entry. • Rapid search with distributed database parallel access. • Browse and shot list creation at the desktop. • Full and partial restore to on-line disk or lay-off to tape • Seamless Integration with iIngest and iMCR • Integration to third party management systems

31. Only 300KB application. • Schedule import and off-line building tools. • Automatic cache management from iLibrarian. • Programme Groups for easy schedule management. • Easy to understand icons for secondary events. • Frame accurate playout with preview at the desktop. • Playout from IT server or video server. • Third party router, switcher and branding devices control. • All standard manual buttons for full schedule control.

32. Product launch timescales Beta trials in 2010 Launch IBC 2010 Available January 2011 Beta trials in 2011 Launch IBC 2011 Available January 2012 Complexoperation Beta trials in 2010 Launch IBC 2010 Available January 2011 “Simple”operation Soft launchJanuary 2010 Standalone channeloperation1 to 6 channels Multi-channeloperation(up to unlimited)